About Us
Demand Revenue is a demand-generation consulting and implementation company focused on assisting clients with:

On-Line Social Networking Seminars:
Get the most out of your LinkedIn Network to Build your on-line trusted network, Find people, and Be found.

On-Line Services:
On-line services helping clients drive significant increases in awareness and generation of targeted leads by dominating visibility across key internet search engines, tracking web visitors and traffic, and setting up permission marketing email processes.

Marketing Strategy Services:
Marketing Strategy Services such as brand positioning, establishing marketing and sales processes to track demand generation through the sales pipeline and customer management processes, and setting strategic direction and tactical marketing plans.

We offer a unique blend of strategic and hands-on tactical execution services to help you accelerate revenue with limited budgets.
  • Alan Gonsenhauser - Principal
    Alan Gonsenhauser is a strategic marketing and demand-generation consultant with 25 years’ experience across healthcare technology & services, business process outsourcing, and financial services industries. A Chief Marketing Officer and General Manager, he has grown divisions of Fortune 50 companies (GE Healthcare Financial Services, Lifeline Systems, Xerox, Panasonic / Matsushita, and AT&T Capital) and a venture-backed emerging firm. (Salience)

    Alan has developed and launched winning products and services that created new market space and dominated industries, positioned and evangelized brands, and penetrated a number of vertical industries such as eldercare technology and services, medical device, high-tech, office products, graphic arts, manufacturing, and materials handling across direct, reseller, dealer, distributor, and retail channels of distribution.

    Gonsenhauser excels at developing strategic and tactical marketing plans,  deploying technology to out-market competitors, generate leads, and grow top-line revenue with limited  marketing budgets. He doubled the volume of sales leads at Salience by dominating key internet search engines as a new channel for demand generation and business development. He also excels at getting marketing and sales functions to work together collaboratively. Examples where Alan drove revenue, share, and profitability by penetrating new categories of technology products and services include:           

·         GE – Grew product volume 184% to $86.4MM and Practice Acquisition business 55% to $77.5MM in 2006.

·         Lifeline Systems – Expanded sales 233%, elevated market share from #8 to #1, drove division profitable and closed and integrated two competitive acquisitions, expanding customer base from 300 to 1,500 installations.

·         Salience – Increased revenue 338% in two years to $35MM and drove firm EBITDA positive.

·         AT&T Capital – Developed seven vertical markets, resulting in 67% increase in leasing business to $1.5B.

·         Panasonic – Grew sales 163% to $67.3MM, restoring profitability with new products and channels.

·         Xerox – Planned and introduced disruptive plain-paper fax category with $25MM revenue in first two years.