Position your brand, Penetrate new markets and customers, and Leverage your customer base. 1.Brand Positioning: Net out your value proposition in a compelling and believable way to target audiences. To maximize resource allocation with limited budgets, it’s critical to “bottle the magic” before investing in marketing campaigns. • Brand positioning: Target audience, Frame of Reference, and Meaningful Point of Difference. • Test branding with sales force and target audiences to ensure: You hit your sweet spot and Sales channels carry the message properly. • Build brand strategy, statement, and taglines. 2. Marketing and Sales Process Development: to ensure demand generation is tracked from marketing or sales program generating lead, through the sales pipeline, to revenue generation, customer acquisition, retention and development. • Track lead source by pipeline stage. • “Tag and Bag” incoming leads. • Segment by “hotness” and business potential. • Processes to screen, warm up, and hand off to sales. • Track through entire demand generation, sales pipeline, and customer management processes. 3. Set Strategy and Execute the Brand: Are you targeting the right vertical markets and potential new customers based on their likelihood to demand your products? Are you maximizing the value of your existing customer base and leveraging referrals? • Target highest potential opportunities with powerful segment marketing strategies. • Devise and execute Tactical Marketing Plans to implement branding, drive awareness and leads with limited budgets. • Leverage your existing customer base with customer retention and expansion programs. • Select and integrate outsourced AGENCIES, where needed. • Generate Demand through customer acquisition, retention, and recapture programs. 4. Analyze effectiveness of Sales and Marketing processes: • Generate Demand • Track status and measure results for demand creation through sales pipeline and customer management. • Position your value proposition • Drive On-line awareness • Monitor Competitive activity -- S.W.O.T. Analyses • Penetrate Vertical Markets • Develop and launch new markets