| 1. Search Engine Marketing: Dominate Internet Search Engines to drive awareness and leads.
You may have the flashiest website, but are you maximizing your on-line exposure and harnessing the lead generation power of the internet? How easy or difficult is it to find your website? Do you control awareness on all keywords relevant to your business? Open a new demand generation channel to out-market your competitors across the key search engines.
- On-Line Competitive Comparision: to understand your firm’s online strengths and weaknesses.
- Website Assessment: to make your website “search engine friendly.”
- Display your firm in top listings: when people search for Industry segments; products, services, and solutions; company and brand names; Other keywords identifying your industry, business category, or product alternatives.
- Monthly Adjustments: to ensure continued web visibility.
- Reports: highlighting traffic, successes, and areas to drive continuous improvement.
2. Web Visitors: Discover which firms are visiting your website and how often.
• See company name, website, address, phone number, frequency of visits.
• Integrate with direct marketing campaigns to track responses.
• Tools helping your sales force develop relationships with suspects and prospects.
• Secretly monitor frequency of competitive activity.
• Website Statistics: Measure your web traffic, sources, and what is working.
3. Email Campaigns: Permission campaign setup to develop on-line communities.
• Track respondents who open your email, what they read, and how often they return.
• Develop prospect database and lead temperature.
• Facilitate Permission Marketing “Opt-in” and “Opt-out” processes to prevent SPAM.
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