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Accelerating Private Equity and Venture Portfolio Company ROI with Fractional CMO, Interim CMO, and Executive Advisory Leadership Support.
Private equity and venture capital investors often experience unnecessary delays in portfolio company ROI
Delays caused by internal misalignment, customer churn, and brand inconsistency
DEMAND REVENUE accelerates ROI by providing "Fractional CMO (Chief Marketing Officer), Interim CMO, Executive Advisory, and CMO Coaching," and a host of strategic marketing services, including keynote presentations, during critical phases of company transitions at B2B SaaS and Systems health IT, medical device, and digital health firms.
OUR PRIMARY FOCUS is helping marketing organizations understand the need to transition from cost centers to growth engines that create unique and meaningful customer experiences—engagement that drives long-term gross and net retention, enhancing market valuations.
Marketing Leadership and CMO Advisory and Coaching
LEADERSHIP
Fractional CMO and Interim CMO
We provide an experienced marketing executive to work with private equity and venture investors to accelerate their portfolio companies for a defined period. Alan Gonsenhauser, Demand Revenue’s founder and principal, joins portfolio company Executive Leadership Teams (ELTs) to lead the marketing department and help strategize, prioritize, and deploy aligned growth plays and integrated campaigns to accelerate growth and customer relationships.
ADVISORY and COACHING
Executive Advisor and CMO Coach
We advise CMOs of mid-market, enterprise-level, and start-up B2B SaaS and Systems health IT, medical device, and digital health firms on how to create and scale long-term growth as they move through different growth inflection points.
SPEAKER
Keynote Presenter
We offer keynote, kick-off and conference speaking presentations that ignite audience engagement on topics ranging from marketing transformations to cross-functional alignment.
EXTENSIVE OFFERINGS
Strategic Marketing Services
Brand Repositioning and Management
> C-Suite Cross-Functional Alignment
> Customer Experience and Retention
> Expert Witness and Consultations
> Go-to-Market Strategies
> Growth Acceleration: Integrated Campaigns and Demand processes
> Industry and Functional Benchmarking
> Marketing KPIs and Dashboards
> Marketing Organizational Design
> Public Relations Network
> Segment Prioritization
> Strategic and Annual Planning
> Transformations and Change Management
Testimonials
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“Alan provided significant value as a trusted Marketing Advisor and partner to me with Philip's global product-to-audience transformation of our marketing organizations. He presented to our CEO in Amsterdam and built relationships on multiple levels, helping us with organization design, change management, focusing on growth segments and audiences, and key metrics to track our progress. Alan's knowledge of our healthcare segments and continuity of care was very helpful. I depended on him as a valuable resource to me as CMO.”
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“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities, assess organizational alignment, implement a campaign framework and systematize marketing strategy. His partnership has been invaluable.”
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“I worked with Alan for five years at SiriusDecisions where he was CMO Executive Advisor and Global Healthcare Segment Director, and I served as the CFO. Alan consistently managed to grow his practice and retain and expand his client base. I attribute this to his deep industry and subject matter expertise and commitment to client outcomes. I highly recommend Alan for either a Chief Marketing Officer or CMO Executive Advisor role.”
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