Star CMO Advisory Program

Private Equity's Favorite Chief Marketer.

Marketing Leadership and CMO Advisory and Coaching


Interim or Fractional CMO

We provide marketing leadership-as-a-service, working with private equity investors to accelerate portfolio company ROI.  Alan Gonsenhauser joins the Executive Leadership Team to lead marketing. He builds Marketing’s infrastructure, deploys aligned growth plays, and onboards the new CMO.  


CMO Advisor, Coach, and Mentor

Alan advises CMOs and marketing executives of mid-market, enterprise-level, and start-up B2B HealthTech and SaaS Software firms on how to create and scale long-term customer growth as they move through different growth inflection points.


Keynote Presenter

Alan’s keynote, kick-off and conference presentations will ignite your audience’s engagement on topics ranging from marketing transformations to cross-functional alignment.


Strategic Marketing Services

  • Customer Experience and Retention 
  • C-Suite Cross-Functional Alignment
  • Ideal Customer Profile (ICP) 
  • Go-to-Market Strategies
  • Segment Prioritization
  • Integrated Campaigns and Demand Processes
  • Industry and Functional Benchmarking
  • Brand Repositioning and Management
  • Marketing Organizational Design
  • Marketing KPIs and Dashboards
  • Strategic and Annual Planning
  • Transformations and Change Management
  • Net Promoter Score (NPS) 3.0
  • Public Relations Network
  • Expert Witness and Consultations 

Ready to Ignite Your Marketing Impact?


Tomasz Lisewski
Tomasz LisewskiGlobal CMO, Phillips Healthcare
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“Alan provided significant value as a trusted Marketing Advisor and partner to me with Philip's global product-to-audience transformation of our marketing organizations. He presented to our CEO in Amsterdam and built relationships on multiple levels, helping us with organization design, change management, focusing on growth segments and audiences, and key metrics to track our progress. Alan's knowledge of our healthcare segments and continuity of care was very helpful. I depended on him as a valuable resource to me as CMO.”
Melanie Marcus
Melanie MarcusCMO Surescripts
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“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities, assess organizational alignment, implement a campaign framework and systematize marketing strategy. His partnership has been invaluable.”
Martijn Tel
Martijn TelCFO GLG, Ex-CFO SiriusDecisions
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“I worked with Alan for five years at SiriusDecisions where he was CMO Executive Advisor and Global Healthcare Segment Director, and I served as the CFO. Alan consistently managed to grow his practice and retain and expand his client base. I attribute this to his deep industry and subject matter expertise and commitment to client outcomes. I highly recommend Alan for either a Chief Marketing Officer or CMO Executive Advisor role.”

Clients & References