ACCELERATE Private Equity and
Venture Capital Portfolio Company
ROI

Private equity and venture capital investors often experience unnecessary delays in portfolio company ROI

Delays caused by internal misalignment, customer churn, and brand inconsistency

DEMAND REVENUE accelerates ROI by providing Interim / Fractional CMO (Chief Marketing Officer), CMO Executive Advisory & Coaching, and a host of strategic marketing services, including keynote presentations, during critical phases of company transitions at B2B SaaS and Systems health IT, medical device, and digital health firms.

OUR PRIMARY FOCUS is helping marketing organizations understand the need to transition from cost centers to growth engines that create unique and meaningful customer experiences—engagement that drives long-term gross and net retention, enhancing market valuations.

FREE VIDEO & EBOOK TRAINING

Driving Business Results With Innovative Marketing Strategies Five Customer Use Cases and Actual Results

Watch the free training and grab the ebook by clicking he link below!

Marketing Leadership and CMO Advisory and Coaching

LEADERSHIP

Interim / Fractional CMO

We provide an experienced marketing executive to work with private equity and venture investors to accelerate their portfolio companies for a defined period. Alan Gonsenhauser, Demand Revenue’s founder and principal, joins portfolio company Executive Leadership Teams (ELTs) to lead the marketing department and help strategize, prioritize, and deploy aligned growth plays and integrated campaigns to accelerate growth and customer relationships.

ADVISORY and COACHING

CMO Executive Advisor and Coach

We advise CMOs of mid-market, enterprise-level, and start-up B2B SaaS and Systems health IT, medical device, and digital health firms on how to create and scale long-term growth as they move through different growth inflection points.

SPEAKER

Keynote Presenter

We offer keynote, kick-off and conference speaking presentations that ignite audience engagement on topics ranging from marketing transformations to cross-functional alignment.

EXTENSIVE OFFERINGS

Strategic Marketing Services

Brand Repositioning and Management
>  C-Suite Cross-Functional Alignment
>  Customer Experience and Retention
>  Expert Witness and Consultations
>  Go-to-Market Strategies
>  Growth Acceleration: Integrated Campaigns and Demand processes

>  Industry and Functional Benchmarking

> Marketing KPIs and Dashboards
>  Marketing Organizational Design
>  Public Relations Network
>  Segment Prioritization
>  Strategic and Annual Planning
>  Transformations and Change Management

Ready to Accelerate your Portfolio Company ROI?

Testimonials

Tomasz Lisewski
Tomasz LisewskiGlobal CMO, Phillips Healthcare
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“Alan provided significant value as a trusted Marketing Advisor and partner to me with Philip's global product-to-audience transformation of our marketing organizations. He presented to our CEO in Amsterdam and built relationships on multiple levels, helping us with organization design, change management, focusing on growth segments and audiences, and key metrics to track our progress. Alan's knowledge of our healthcare segments and continuity of care was very helpful. I depended on him as a valuable resource to me as CMO.”
Melanie Marcus
Melanie MarcusCMO Surescripts
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“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities, assess organizational alignment, implement a campaign framework and systematize marketing strategy. His partnership has been invaluable.”
Martijn Tel
Martijn TelCFO GLG, Ex-CFO SiriusDecisions
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“I worked with Alan for five years at SiriusDecisions where he was CMO Executive Advisor and Global Healthcare Segment Director, and I served as the CFO. Alan consistently managed to grow his practice and retain and expand his client base. I attribute this to his deep industry and subject matter expertise and commitment to client outcomes. I highly recommend Alan for either a Chief Marketing Officer or CMO Executive Advisor role.”
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Companies We Have Supported

FREE VIDEO & EBOOK TRAINING

Driving Business Results With Innovative Marketing Strategies