Learn about CMO Laser Advisory Sessions

The Chief Marketer Requested by Private Equity and CFOs.

Intro to Demand Revenue

The Interim CMO and Advisor to CMOs for B2B HealthTech & SaaS.

PRIVATE EQUITY INVESTORS & CEOs turn to Demand Revenue when their portfolio companies need experienced marketing leadership.
Ignite portfolio company growth and ROI. Build marketing infrastructure during critical transition phases. And put in place an Interim CMO or CMO Advisor. Leveraging new leadership, strategies, and a broad network of experts.

CMOs & MARKETING EXECUTIVES rely on us for advice, mentorship, and coaching.
During 6 years at Forrester and SiriusDecisions, Alan Gonsenhauser advised over a hundred CMOs. Today he helps CMOs drive customer-led growth. Shows them how to convert marketing into a strategic growth contributor. And teaches them how to stop random acts of marketing.

Marketing Leadership and CMO Advisory and Coaching

MARKETING LEADERSHIP AS-a-SERVICE

Interim or Fractional CMO

Video: Learn More

We provide marketing leadership-as-a-service, working with private equity investors to accelerate portfolio company ROI. Alan Gonsenhauser joins the Executive Leadership Team to lead marketing. He builds Marketing’s infrastructure, deploys aligned growth plays, and onboards the new CMO.

CMO ADVISOR and COACH

CMO Advisor, Coach, and Mentor

Video: Learn More

Alan advises CMOs and marketing executives of mid-market, enterprise-level, and start-up B2B HealthTech and SaaS Software firms on how to create and scale long-term customer growth as they move through different growth inflection points.

KEYNOTE SPEAKER

Keynote Presenter

Alan’s keynote, kick-off and conference presentations will ignite your audience’s engagement on topics ranging from marketing transformations to cross-functional alignment.

EXTENSIVE OFFERINGS

Strategic Marketing Services

Customer Experience and Retention
C-Suite Cross-Functional Alignment
Ideal Customer Profile (ICP)
Go-to-Market Strategies
Segment Prioritization
Integrated Campaigns and Demand Processes
Industry and Functional Benchmarking

Brand Repositioning and Management
Marketing Organizational Design
Marketing KPIs and Dashboards
Strategic and Annual Planning
Transformations and Change Management
Net Promoter Score (NPS) 3.0
Public Relations Network
Expert Witness and Consultations

Ready to Ignite Your Marketing Impact?

Testimonials

“Alan provided significant value as a trusted Marketing Advisor and partner to me with Philip's global product-to-audience transformation of our marketing organizations. He presented to our CEO in Amsterdam and built relationships on multiple levels, helping us with organization design, change management, focusing on growth segments and audiences, and key metrics to track our progress. Alan's knowledge of our healthcare segments and continuity of care was very helpful. I depended on him as a valuable resource to me as CMO.”

“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities, assess organizational alignment, implement a campaign framework and systematize marketing strategy. His partnership has been invaluable.”

“I worked with Alan for five years at SiriusDecisions where he was CMO Executive Advisor and Global Healthcare Segment Director, and I served as the CFO. Alan consistently managed to grow his practice and retain and expand his client base. I attribute this to his deep industry and subject matter expertise and commitment to client outcomes. I highly recommend Alan for either a Chief Marketing Officer or CMO Executive Advisor role.”

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Clients & References