About Us - Chief Marketing Officer

About Us:
How Private Equity Portfolio Companies Get CMO Services

Demand Revenue offers private equity and venture investors interim marketing leadership, executive advisory, and CMO coaching support to ignite portfolio company growth during times of transition.

Alan Gonsenhauser
Founder and CEO
Alan is an experienced CMO and P&L general manager, and more recently a CMO Executive Advisor and Analyst at Forrester and SiriusDecisions. He offers Fractional CMO, Interim CMO, CMO Advisor and CMO Coach, and Keynote Presentations, bolstered with comprehensive Strategic Marketing Services.

Alan has assumed the following roles since 2021:

Interim CMO + CMO / CCO (Chief Customer Officer) Advisor at FinThrive (4/21 – 12/22)
$420M Revenue Cycle Management Health IT SaaS Technology firm Clearlake Capital portfolio company.

Fractional CMO at Linus Health (9/21 – 2/22)
Alzheimer’s disease and memory deficit detection and support digital health firm. Morningside Ventures portfolio company.

CMO Executive Advisor at Precisely (4/21 – 6/22)
$900M Software and Data quality firm. Clearlake Capital and TA Associates portfolio company.

Interim Chief Marketing Officer, Fractional CMO at Brightly Software, a Siemens Company (8/22 – 1/23)
$200M SaaS software firm in the Asset Management and Sustainability space. Clearlake Capital portfolio, acquired by Siemens Infrastructure.

CMO Executive Advisor, Coach and Mentor (8/23 – Present)
Multiple CMOs at SaaS software private equity portfolio and public firms: Cornerstone OnDemand, Kofax, and Paysafe.

Alan Gonsenhauser

Prior to Demand Revenue, Gonsenhauser spent 25 years as a chief marketing officer and P&L general manager for global B2B firms across SaaS, health tech, medical & dental, technology, financial and professional services firms, and more recently as a CMO Executive Advisor, Coach, and Analyst at Forrester and SiriusDecisions.

His experience includes:

CMO Executive Advisor and CMO Coach across 108 CMOs in 6 years, and Global Healthcare Segment Leader at Forrester and SiriusDecisions. Gonsenhauser spent 6 years as a CMO Executive Advisor, Coach and Analyst, helping global healthcare, health IT, medical device, and digital health CMOs & marketing leaders drive positive organizational change, improve cross-functional alignment, benchmark peers, and mobilize new marketing methods to accelerate innovation and growth.

He also had responsibility for SiriusDecisions healthcare segments globally, transforming healthcare into their fastest growth and best retention business company-wide.

SVP/CMO at Biscom, an enterprise SaaS software Healthcare IT and technology firm.

VP, Marketing and Customer Operations at Straumann, the Swiss global leader in dental implants, regenerative medicine and digital dentistry.

Executive VP and CMO (Marketing, sales, and product) for Independent Health, a $1.5 billion health plan.

VP, Marketing at GE Healthcare Financial Services.

VP, General Manager of Lifeline System’s Senior Living Division (acquired by Philips).

His extended team includes a broad network of professionals and vendors:

Public Relations
Marketing Communications
Digital Communications
Graphic Design, and Creative Professionals
Demand and MarTech Professionals and Vendors
Fractional CXOs

Thought leadership and public speaking.

Alan is a sought-after expert witness in B2B marketing and healthcare litigation, and teaches graduate-level marketing and finance courses, most recently as an adjunct professor at Emerson College, Graduate School of Marketing Communications.

Testimonials

“Alan reported to me when I was leading SiriusDecisions’ Marketing Executive Services. After making the great decision to hire him, Alan quickly emerged as a top executive analyst working closely with chief marketing officers at our most valued accounts. He led the development and ongoing management of our Healthcare vertical business, which became SiriusDecisions’ fastest-growing segment with our best client retention. In addition to being a deeply knowledgeable and experienced advisor to our CMO clients, Alan is also is also an excellent relationship builder and business leader. The connections he made with clients drove exceptional engagement and retention, and his business acumen drove exceptional growth and expansion. While Alan’s primary focus was on the healthcare segment, he engaged with and delivered value to top clients across industries due to his strong B2B marketing knowledge, inspirational communication and presentation skills, and ability to network with and engage executives as a peer. It was a genuine pleasure working with Alan, and I can wholeheartedly recommend him for any marketing or business leadership role.”

“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities, assess organizational alignment, implement a campaign framework and systematize marketing strategy. His partnership has been invaluable.”

“I worked with Alan for five years at SiriusDecisions where he was CMO Executive Advisor and Global Healthcare Segment Director, and I served as the CFO. Alan consistently managed to grow his practice and retain and expand his client base. I attribute this to his deep industry and subject matter expertise and commitment to client outcomes. I highly recommend Alan for either a Chief Marketing Officer or CMO Executive Advisor role.”