Global CMO and General Manager, Fractional CMO, Interim CMO, Executive Advisor, CMO Coach, and Analyst
Demand Revenue offers private equity and venture investors interim marketing leadership, executive advisory, and CMO Coaching support to help ignite portfolio company growth during times of transition.
Demand Revenue has been driving growth for more than 30 years
Founder and Principal
Alan is an experienced CMO and general manager, and more recently as a CMO Executive Advisor and Analyst at Forrester and SiriusDecisions. He now offers Interim / Fractional Marketing Leadership, CMO Executive Advisory and Coaching, and Keynote Presentations, bolstered with comprehensive Strategic Marketing Services.
Alan has assumed the following roles:
Interim CMO, Fractional CMO and CMO/CCO Executive Advisor at FinThrive (4/21 – 12/22)
$420M Revenue Cycle Management Health IT SaaS Technology firm Clearlake Capital portfolio company.
Fractional CMO at Linus Health (9/21 – 2/22)
Alzheimer’s disease and memory deficit detection and support digital health firm. Morningside Ventures portfolio company.
CMO Executive Advisor at Precisely (4/21 – 6/22)
$900M Software and Data quality firm. Clearlake Capital portfolio company.
Interim Chief Marketing Officer, Fractional CMO at Brightly Software, a Siemens Company (8/22 – 1/23)
$200M SaaS software firm in the Asset Management and Sustainability space. Clearlake Capital portfolio, acquired by Siemens Infrastructure.
CMO Executive Advisor, Coach and Mentor (4/21 – Present)
Multiple CMOs and VPs of Marketing at healthcare, higher education, SaaS software, and Health IT firms.
Prior to Demand Revenue, Gonsenhauser spent 25 years as a chief marketing officer and general manager for leading global B2B firms across health IT, medical and dental devices, technology, financial and professional services firms, and more recently as a CMO Executive Advisor, Coach, and Analyst at Forrester and SiriusDecisions
His experience includes:
CMO Executive Advisor and CMO Coach across 108 CMOs in 6 years, and Healthcare Segment Director at Forrester and SiriusDecisions. Gonsenhauser spent six years as a CMO Executive Advisor, Coach and Analyst, helping global health IT, medical device, and digital health marketing, sales and product leaders drive positive organizational change, improve cross-functional alignment, benchmark peers, and mobilize deployment of new marketing methods to accelerate innovation and growth. He was also responsible for SiriusDecisions healthcare segments globally, transforming healthcare to their fastest growth and best client retention segments.
SVP/CMO at Biscom, an enterprise SaaS software Healthcare IT and technology firm.
VP, Marketing and Customer Operations at Straumann, the Swiss global leader in dental implants, regenerative medicine and digital dentistry.
Executive VP and CMO (Marketing, sales, and product) for Independent Health, a $1.5 billion health plan.
VP, Marketing at GE Healthcare Financial Services.
VP, General Manager of Lifeline System’s Senior Living Division (acquired by Philips).
His extended team includes a network of:
- public relations
- marketing communications
- digital communications
- graphic design, and creative professionals.