CEO and Founder, Demand Revenue, LLC
CMO Advisor, Fractional and Interim CMO, and Marketing Leadership as a Service
Since forming DemandRevenue in early 2021, Alan has leveraged his marketing, sales, finance, and P&L general management background to support private equity and venture portfolio companies as a Fractional CMO, Interim CMO, and an executive advisor to CMOs and marketing leaders across health technology and SaaS software firms.
A proponent of customer-led growth, Alan assists clients in building robust and sustainable infrastructures built on people, processes, technology, data, and analytics. All to ensure his clients are cross-functionally aligned and can efficiently scale up their operations and achieve substantial growth in a customer-driven environment.
Through improved communication and collaboration, and long-term integrated strategic campaigns, sales, marketing, product, and customer success work cross-functionally toward shared goals, greatly improving overall efficiency, productivity and growth.
Including identifying and stopping uncoordinated marketing spend. “Random acts of marketing” lead to wasted resources and missed opportunities. Alan structures and helps implement long-term strategic and integrated campaigns — for better use of marketing resources and to ensure that every marketing initiative is strategic, purposeful, and directly aligned with the business’s objectives.
His work across SaaS software and Health Tech industries is transformative, building infrastructures for scalable, customer-led growth, improving cross-functional alignment, and eliminating ineffective marketing efforts.
His recent engagements include:
- Interim and Fractional CMO at:
- FinThrive, a $450M SaaS Health IT carveout, Revenue Cycle Management, Clearlake Capital portfolio
- Brightly Software, a Siemens Company, a $200M Global SaaS Software Smart Asset Management and Sustainability firm, Clearlake Capital sold to $3B Siemens Infrastructure
- Linus Health, a Digital Brain Health and Alzheimer detection Series B funded, Morningside Ventures
- CMO and CCO Executive Advisor at:
- Precisely, a $900M Data and Software firm, Clearlake Capital and TA Associates portfolio
- FinThrive, Finalsite, Symetri / Microdesk, Paysafe, Cornerstone OnDemand, and Kofax
Prior to forming DemandRevenue, Alan was a CMO Executive Advisor and Analyst at Forrester and SiriusDecisions where he mentored and advised 108 CMOs. Alan mentored global healthcare and high-tech CMOs, and rising marketing executives, to drive positive organizational change, improve cross-functional alignment, benchmark peers, and mobilize deployment of new marketing methods. He was also responsible for SiriusDecisions’ healthcare segments globally, and transformed healthcare into their fastest growth and best client retention segments.
Alan was also an adjunct professor at Emerson College’s Global Marketing Communications graduate school program and an expert witness in major healthcare litigation.
For two decades prior to Forrester and SiriusDecisions, Alan was CMO and Business Unit P&L General Manager for global B2B firms in the Health Tech, Digital Health, Medical / Dental Device and SaaS Software domains with extensive cross-functional leadership experience in the go-to-market functions.
Including roles as SVP, CMO at Biscom, an enterprise software Healthcare IT SaaS firm; VP, marketing and customer operations at Straumann, the Swiss global leader in dental implants, regenerative medicine and digital dentistry; Executive VP and CMO for Independent Health, a $1.5 billion health plan; VP of marketing at GE Healthcare Financial Services; and VP, General Manager of Lifeline System’s Senior Living Division (acquired by Philips).
His earlier roles were with AT&T Capital, Panasonic, and Xerox Corporation.
Alan holds a master’s degree in corporate finance and investment management from Drexel University, magna cum laude. Teaching Assistant in Finance and Statistics.
Schedule a Meeting: https://calendly.com/alan-gonsenhauser
Blog posts: https://www.demandrevenue.com/our-blog
Client Testimonials: https://www.demandrevenue.com/testimonials