CEO and Founder, Demand Revenue, LLC
CMO + Marketing Leader Advisor, Fractional CMO, and Interim CMO
Since forming DemandRevenue in early 2021, Alan has leveraged his marketing and finance background supporting private equity and venture portfolio companies as a Fractional CMO / Interim CMO and an executive advisor to CMOs and marketing leaders across SaaS software and health tech firms. He helps clients build infrastructure (people, processes, technology, data, and analytics) to scale customer-led growth, improve cross-functional alignment, and stop random acts of marketing. His recent engagements include:
- Interim and Fractional CMO at:
- FinThrive, a $450M SaaS Health IT carveout, Revenue Cycle Management, Clearlake Capital portfolio
- Brightly Software, a Siemens Company, a $200M Global SaaS Software Smart Asset Management and Sustainability firm, Clearlake Capital sold to $3B Siemens Infrastructure
- Linus Health, a Digital Brain Health and Alzheimer detection start-up, Series B funded, Morningside Ventures
- CMO and CCO Executive Advisor at:
- Precisely, a $900M Data and Software firm, Clearlake Capital portfolio
- FinThrive, Finalsite, Microdesk
Prior to forming DemandRevenue, Alan was a CMO Executive Advisor and Analyst at Forrester and SiriusDecisions where he mentored and advised 108 CMOs over 6 years, helping to improve their marketing performance results and business alignment. Alan mentored global Healthcare and High-tech Chief Marketing Officers and emerging marketing executives to drive positive organizational change, improve cross-functional alignment, benchmark peers, and mobilize deployment of new marketing methods to accelerate innovation and growth. He was also responsible for SiriusDecisions healthcare segments globally, transforming healthcare into their fastest growth and best client retention segments.
Alan was also an adjunct professor at Emerson College’s Global Marketing Communications graduate school program and an expert witness in major healthcare litigation.
Prior to Forrester and SiriusDecisions, Alan had 25+ years of experience as a Chief Marketing Officer and Business Unit General manager for global B2B firms in the Health Tech, Digital Health, Medical / Dental Device and SaaS Software domains with extensive cross-functional leadership experience in the go-to-market functions. His experience included: SVP, CMO at Biscom, an enterprise software Healthcare IT SaaS firm; VP, marketing and customer operations at Straumann, the Swiss global leader in dental implants, regenerative medicine and digital dentistry; Executive VP and CMO for Independent Health, a $1.5 billion health plan; VP of marketing at GE Healthcare Financial Services; and VP, General Manager of Lifeline System’s Senior Living Division (acquired by Philips).
His earlier roles were with AT&T Capital, Panasonic, and Xerox Corporation.
Alan holds a master’s degree in corporate finance and investment management from Drexel University, magna cum laude. Teaching Assistant in Finance and Statistics.
Schedule a Meeting: https://calendly.com/alan-gonsenhauser
Blog posts: https://www.demandrevenue.com/our-blog
Client Testimonials: https://www.demandrevenue.com/testimonials/