Alan Gonsenhauser, and David Reske, Nowspeed discuss Customer-led Growth and ICPs

Many companies try to grow by just pouring money into marketing to drive new sales. Alan Gonsenhauser, a Fractional CMO and CMO Advisor with 30 years of experience makes the case that beyond the startup phase, CMOs need to first create alignment across the organization on their Ideal Customer Profile and then invest in campaigns that build their brand, create demand, engaged existing customers and support their sales team. Without these critical steps, customer churn will cripple the growth of even the most ambitious companies. Join me for this powerful conversation so you can focus on the most important elements to grow your business.