Over 130 CMOs have moved from

“What do you think?” to “I’m doing this.”

Access the same advice the world’s top CMOs use.

CMOs around the globe turn to Alan for guidance.

Your job comes with high expectations and too little respect. Alan will help you navigate and thrive in the C-Suite.

Hi, I’m Alan Gonsenhauser.

At Forrester Research and SiriusDecisions I mentored over a hundred CMOs as their CMO Executive Advisor. Together we navigated every kind of challenge a CMO faces in today’s marketing environment.
 
Whatever marketing problem you’re dealing with, I’ve seen and resolved it. Together we’ll spot the patterns, adjust the big picture, and solve it. 
 
You get a strategic, holistic, and results-oriented approach to B2B or B2B2C marketing. We’ll eliminate random acts of marketing, resolve cross-functional alignment issues, and accelerate customer-led net revenue retention and growth.
 
I’ve served as a CMO and P&L General Manager across multiple sectors, including SaaS software models, professional services, and healthcare technology. I’m a well-known expert witness in court cases involving global marketing and distribution channels, and an adjunct graduate marketing professor at Emerson College in Boston.

The Star CMO Advisory Program

This zoom-based, on-demand service applies decades of CMO experience to your situation. You'll hear how other CMOs in your situation succeeded, and get specific steps you can take to move forward.

How does it work?

I'm going to listen. A lot. We’ll talk about players involved, where they’re coming from, how to deal with them, how your situation is the same as (and how it differs from) what other CMOs have faced. And then the steps to resolve it.

Each Live session is sixty minutes

Single Advisory Session

Investment: $995 USD

Three Advisory Sessions

Investment: $2695 USD

Clients & References.

Sessions are confidential and focused on marking you successful today and tomorrow.

“Alan was instrumental in helping to shape my marketing strategy as a “first time” CMO.”

“He helped me onboard as I took on a new role and guided my participation as a marketing lead in our organization’s long-term growth planning.”

“He is a trusted counsel to help marketing leaders understand what good looks like, then offer practical tools to help you get there.”

“As a global software leader transforming rapidly under private equity ownership, Precisely must operate with great speed and agility to stay out in front of market trends. One of the ways we’ve done this within the Precisely Marketing organization is to engage Alan and Demand Revenue to apply focus and industry best practices to key initiatives”

“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities…”

 

“Alan is a tremendous resource for senior leaders undergoing growth and transformation.”

We can cover a number of topics: Strategic growth, annual planning and budgeting, customer-led growth, go-to-market alignment, and much more. Plus creating integrated campaigns to improve alignment, operational efficiency, and growth.

Yes. We can dig into C-suite relationship alignment with your peers, educating your organization on modern marketing, basic B2B marketing skills for your marketing team, how to improve alignment, interactions, and cultural fit with peers and staff, even marketing organizational design.

Oh yes  — we can resolve issues with C-suite metrics, key performance indicators (KPIs), dashboards, financial skills for CMOs and marketers, and even Net Promoter Score (NPS) 3.0 and Earned Growth.

Alan presenting to 400 B2B Bootcamp attendees

B2B Summit
Annual Forrester/SiriusDecisions
Austin TX.