Over 100 CMOs have moved from
"What do you think?" to "I'm doing this."

Laser Advisory Sessions

Let’s combine your marketing leadership experience with my executive experience as a CMO and executive advisor at Forrester and SiriusDecisions. Together, we’ll develop the plan to strategically position and ignite marketing results at your firm.

 

The result? Meaningful progress on your most pressing issues, and automatic progress toward positioning Marketing as a strategic and operationally efficient growth engine at your firm.

 

Every Laser Advisory Session Includes:

  • New ideas and methods of problem solving.
  • A customized action plan outlining measurable next steps to help you drive progress and accelerate growth.
  • Protected time for high-level vision and strategy work.

Example Discussion Topics

  • Strategic growth session on your business.
  • Annual planning and budgeting session.
  • Reducing Random Acts of Marketing.
  • Customer-led growth.
  • Value proposition, positioning development and brand growth.
  • Go-to-Market alignment.
  • C-suite relationship alignment with your peers.
  • Educating your organization on modern marketing.
  • Net Promoter Score (NPS) 3.0 and Earned Growth.
  • A session on how to improve alignment, interactions, and cultural fit with peers and staff.
  • C-suite metrics, Key Performance Indicators (KPIs) and dashboards.
  • Financial skills for CMOs and marketers.
  • Integrated campaigns to improve alignment, operational efficiency, and growth.
  • Marketing organizational design.
  • Modern demand generation and management.
  • Basic B2B marketing skills for your marketing team.
  • For Fractional Executives: setting up a winning Fractional CXO business.

Are you looking to:

Secure Alignment

  • Strong relationships with your CFO, CSO, CHRO, and other C-suite members.
  • Consistent Ideal Customer Profile (ICP) and targets defined & implemented.
  • Aligned business strategies and annual plans that consistently dovetail.
  • Integrated campaigns and alignment.
  • Single source of truth and C-suite metrics dashboard on business results.

Ignite Business Results

  • Strategize for long-term financial growth, goodwill, and enhanced valuations.
  • Acquire and delight customers and drive customer-led growth to maximize Lifetime Value (LTV), Net Revenue Retention, and minimize customer churn.
  • Create clear and consistent Marketing and Sales Service Level Agreements (SLAs) and definitions  to drive process excellence.

Establish Credibility

  • Powerfully communicate your expertise and the value of marketing to your organization.

  • Position and grow a relevant and meaningful brand and value proposition.

  • Attract, motivate, and keep excellent talent.

  • Prepare for uncertainty and market disruptions.

1:1 Advisory is for CMOs & Marketing VPs who want to:

  • Develop winning strategies that achieve business goals
  • Find innovative solutions to marketing challenges
  • Creating focused action plans that drive real results
  • Craft compelling messaging and content
  • Build a personal and company brand
  • Generate fresh ideas and constructive feedback
  • Move toward a new mindset of problem solving
  • Provide clarity when feeling overwhelmed or unsure
  • Improve cross-functional alignment and peer relationships
  • Stop random acts of marketing
  • Getting a strategic seat at the table and educate the organization on the power of modern marketing
  • For marketing executives who want to develop into a CMO

Still unsure? Let's chat - Gratis.

“He is a trusted counsel to help marketing leaders understand what good looks like, then offer practical tools to help you get there.”

“As a global software leader transforming rapidly under private equity ownership, Precisely must operate with great speed and agility to stay out in front of market trends. One of the ways we’ve done this within the Precisely Marketing organization is to engage Alan and Demand Revenue to apply focus and industry best practices to key initiatives”

“Alan was instrumental in helping to shape my marketing strategy as a “first time” CMO.”

“He helped me onboard as I took on a new role and guided my participation as a marketing lead in our organization’s long-term growth planning.”

Presenting B2B Bootcamp to 400 at Forrester / SiriusDecisions Annual B2B Summit in Austin, TX.

Are you ready to focus on what’s holding you back?

Single Advisory Session

Investment: $995 USD

Three Advisory Sessions

Investment: $2695 USD

Each live session is sixty minutes.

Meet Your Advisor

Hi, I’m Alan Gonsenhauser.

I’m a fractional CMO who’s worked in Marketing, Sales, Finance, and Ops. At Forrester Research and SiriusDecisions I mentored 108 CMOs, using hundreds of models and frameworks to drive marketing operational efficiency and growth.

Since 2021 I’ve been an Interim CMO or CMO Executive Advisor at 6 private equity portfolio companies acquired by Clearlake Capital, TA Associates, and Morningstar Ventures.

Whatever marketing problems you’re dealing with, I’ve seen and resolved them. Together we’ll spot the patterns quickly and drive improvements. 

With me, you’ll get a strategic, holistic, and results-oriented approach to B2B or B2B2C marketing. We’ll eliminate random acts of marketing, resolve cross-functional alignment issues, and accelerate customer-led net revenue retention and growth.

A Multifaceted Background

With a diverse background in Marketing, Finance, Sales, Operations, and P&L General Management, I’ve helped build and scale the essential infrastructure–people, process, technology, data, and analytics–to fast-track profitable growth.

My Experience

I’ve served as a CMO and P&L General Manager across various sectors including healthcare technology and SaaS software models. I’ve also been a CMO Executive Advisor, Analyst, and Healthcare Segment Leader at Forrester and SiriusDecisions. I’m a well-known expert witness in court cases involving global marketing and distribution channels, and an adjunct graduate marketing professor at Emerson College in Boston.

Ready to unlock your company’s full potential? Let’s connect and start this transformative journey together. I’m ready to get started as soon as you are.   

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Ready?

“Alan was a key partner in helping me plan for marketing organizational change, integration of a team due to M&A, and our overall GTM evolution.”

“Alan played a key role on our executive leadership team…to develop 3-year winning moves and annual business strategies, placing critical emphasis on growth strategies and creating a remarkable customer experience.“

“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities…”

 

“Alan is a tremendous resource for senior leaders undergoing growth and transformation.”

Clients & References.