Alan Gonsenhauser

Alan Gonsenhauser

Let’s stop doing random acts of marketing. Let’s build the right plan, then put it into action. A plan built with a fractional/interim CMO who’s mentored over 100 senior Marketing executives. The one private equity firms turn to when they need to build or rebuild Marketing at a health-tech or SaaS company. Fast. We’ll fix cross-functional alignment issues and accelerate customer-led net revenue retention and growth. I'm a fractional CMO who’s worked in Marketing, Sales, Finance, and Ops. At Forrester Research and SiriusDecisions I mentored 108 CMOs, using hundreds of models and frameworks to drive marketing operational efficiency and growth. Since 2021 I’ve been an Interim CMO or a CMO Executive advisor at 6 PE portfolio companies acquired by Clearlake Capital, TA Associates, and Morningside Ventures. Only 11% of companies know how to love and delight customers. Those companies see concrete, customer-led growth. They can charge more. And that translates to upside operational productivity, financial, and valuation opportunities. To get there, I focus on analytics, people, processes, product, data and technology. Get Sales, Marketing, Customer Success, Product, and Finance aligned. And drive up the Net Promoter Score (NPS 3.0), gross & net retention, and customer lifetime value. Let’s remake Marketing’s DNA with the people, tools, and strategy it needs to drive the company’s financials. Whatever marketing problems you’re dealing with, I’ve seen and resolved them. Together, we’ll spot the patterns and fix the problems. And if you have capability or skill gaps, I’ve built a diverse network I pull from. See how Marketing becomes a bright spot in a company. Visit demandrevenue.com to learn more and contact me directly. +1 508-523-7955 | ag@demandrevenue.com | demandrevenue.com Schedule a meeting: https://calendly.com/alan-gonsenhauser/15min My passions: - Develop long-term relationships as a trusted advisor to my PE portfolio company clients, be a valued Executive Leadership Team (ELT) member, and/or strategic advisor. - Advise, mentor, and coach CMOs and marketing leaders. - Drive NPS 3.0, gross & net retention, and customer lifetime value — Leading indicators of ROI, financial performance, and the value of marketing as an intangible asset. - Align Sales, Marketing, Customer Success, Product, and Finance. - Support SaaS Software, Health Tech, HR Tech, Asset Mgt., Medical & Dental, and Sustainability firms to improve our environment and peoples' lives. - Tap my professional network to accelerate value creation plans.

How Integrated Campaigns Can Laser focus Your B2B Marketing.

Organizations are bleeding funds with siloed teams, inefficient processes, and a lack of focus on what the buyer really wants. Enter the integrated campaign framework. This is your blueprint for getting marketing campaigns to play nice with sales and product functions. It’s about driving revenue, honing buyer-focus, boosting sales productivity, and marketing like a well-oiled machine. We’re diving into real-deal strategies used by B2B marketing leaders. It’s all about what’s working now, based on clients’ experiences.