As Chief Marketing Officers (CMOs) face the challenges of today’s difficult economy, it’s critical to cut wisely. At the same time, it’s even more critical to invest in initiatives your customers will appreciate and those that drive your marketing’s team’s…
In this episode, we speak to Alan Gonsenhauser, the Principal and Founder of Demand Revenue about all things customer experience. Alan is an experienced CMO and general manager, and more recently as a CMO Executive Advisor and Analyst at Forrester…
Fractional CMO and CMO Coach & Advisor Alan Gonsenhauser joined Matt Heinz of Heinz Marketing on Sales Pipeline Radio. They discussed how to create and maintain remarkable customer experiences pre- and post-sales, new metrics to continuously improve customer experience. the…
Top 8 Criteria to Pick the Best CMO Coach and Advisor We recently explored questions about when to bring on a fractional CMO to private equity and venture backed portfolio companies. But once your full-time CMO is hired and in…
When private equity and venture portfolio companies require significant assistance building their marketing organization and infrastructure, where do they start? Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? What about losing valuable time…
CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. These…
Entrepreneurial behavior and quick responsiveness to customers are more challenging as organizations grow Many small companies don’t have the talent or resources to optimize organizational design or go-to-market models Small companies need to remain agile and do more with less…
There’s often a gap in C-level business leaders’ understanding about what marketing can and should be doing CMOs should establish strong alignment with the chief sales and product executives Today’s CMOs also need to be a general manager and reposition…
Precision requires process, logic and consistent orchestration like the mathematically consistent phrasing in classical music Jazz requires expressing your creativity, using your gut, developing audacious breakthrough ideas, and taking risks Today’s CMOs need to be holistic conductors, balancing creativity with…
Understanding finance basics and concepts helps CMOs more effectively partner with CFOs and their teams Investing in a shared analytical or numerical language can help with communications and ultimately improve the perception of marketing Training on financial concepts and skills…
