Alan Gonsenhauser

Alan Gonsenhauser

Healthcare Spotlight: Accelerating International Market Growth With Product-To-Audience Transformations

To accelerate growth, B2B organizations must evolve from a product-centric to an audience-centric go-to-market approach The SiriusDecisions Product Marketing and Management (PMM) Model provides a best-in-class framework to improve marketing, product, sales, and customer success alignment Imprivata experienced dramatic international…

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