Demand Revenue
Blog & CMO Resources

Elevate your CMO career and accelerate company growth through the unique insights of Alan Gonsenhauser, who brings unparalleled experience from over 11 CMO positions and the coaching of more than 150 Chief Marketing Officers.

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How to Build Your Ideal Customer Profile (ICP): A B2B CMO Framework

Fractional CMO vs. Interim CMO: Which Does Your Company Need?

Alan Gonsenhauser, interim CMO and founder of Demand Revenue, with overlay text reading "April 1, 2021: I had two choices. Five years later, I'm glad I chose this one."

Corporate CMO to CMO Coach to Solopreneur @ Demand Revenue: My Past 5 Years

Building CMO-CFO Trust- A Proven 5-Step Framework

Building CMO-CFO Trust: A Proven 5-Step Framework

Why PE Portfolio Companies Struggle to Scale | Fractional CMO

Being a PE-Backed CMO: What to Expect and How to Succeed | Demand Revenue

6 Proven Ways to Boost ROI in 2026 by Tightening Your Ideal Customer Profile

6 Proven Ways to Boost ROI in 2026 by Tightening Your ICP

GTM outlook for 2026 by Demand Revenue

The 2026 GTM Outlook: What PE Firms and Portfolio Companies Must Get Right in 2026

GTM Disruption, AI, New Buyer Journey : Takeaways from GTM Leaders, CMO Super Huddle, 6sense Breakthrough

Photo of a private equity meeting table showing a 3D model labeled ICP as the center of value creation, with layers representing EBITDA growth, multiple expansion, predictable cash flow, and exit value.

The ICP Mandate: Aligning Private Equity Value Creation with GTM Reality

Interim CMO shaking hands with newly hired full-time CMO in a modern office, symbolizing leadership transition and business continuity in a private equity–backed company.

In Private Equity, the Most Expensive Quarter Is the One Without an Interim CMO

8 Questions to Evaluate a Fractional CMO Before You Hire