Please answer all questions that make sense for me to get “smart” on your business and specific issues prior to our first Laser Advisory session. Thank you!

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Name (Required) *

First

Last

Email (Required) *

Phone Number

Business Name (Required) *

Business Website

Describe what advisory and coaching would be most helpful, given your current situation and needs. (Required) *

How did you find out about this offer? If a referral, who suggested you reach out so I can thank them. (Required) *

When are you looking to get started? (Required) *

Tell me about your company. (Required) *

What is your current role? (Required) *

What value do your products/services provide? (Required) *

Is your marketing team willing to take risks and experiment?

How strategic is marketing viewed at your firm?

Does your marketing team make decisions with the customer in mind?

Is the team comfortable saying no to marketing ideas even if they come from the C-suite?

Have you documented your ideal customer profile? Do you follow it?

Is random acts of marketing an issue at your firm?

How strong is cross-functional alignment between marketing, sales, product, and customer success at your firm? Do sales and marketing agree on what a quality lead is?

Who are your key target audiences and personas?

How do prospective customers find your business?

Who are your biggest competitors?

What uniquely sets your business apart from your competitors? *

What is your biggest marketing challenge right now – internal and/or external? (Required) *

What gets you most excited about your business? *

What is your current business revenue? % SaaS vs. On-Premise if Software; or Software, Hardware, Services?

Mix of new business logs vs. current customer upsell/cross-sell?

Do you know your current Net Promoter Scores? Are you acting on what customers tell you cross-functionally?

Do you know your current Net revenue retention and churn statistics?

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