When I work with a new CMO as a CMO coaching client, I want them to talk with their CEO in the first week. A proper discussion, with enough time to get past the usual discussion about goals and growth.…
Private equity marketing gets measured against a value creation plan someone committed to financially. That structure funds what converts this quarter and defers what determines the exit. The cost lands in year three, on a line no board pack carries.
Why the CMO-CSO Alliance is the Secret to Scalable Growth In today’s fast-moving, customer-driven economy, the days of siloed sales and marketing teams are numbered. To drive sustainable revenue growth, customer loyalty, and operational efficiency, Chief Marketing Officers (CMOs) and…
For CMOs aiming high, the CFO isn’t just another C-suite colleague. They're your ace in the hole. As CEOs depend on CFOs for balancing the operational and financial aspects, CMOs can tap into this dynamic to shift marketing from a cost center to a strategic powerhouse.
How Marketing and Sales Alignment Around LTV and CAC Accelerates Growth Marketing and sales need to work together as one unit on targets, data, collaboration, and communications Understand the relationship between customer lifetime value and customer acquisitions costs to accelerate…
Savvy CMOs have already realized the CFO can be their most critical organizational ally Strong CMO/CFO relationships help the CMO redefine the perception of marketing from a cost center to a strategic investment and P&L center Five keys to CMO/CFO…
Alignment between the CMO and CSO increases customer-centricity, revenue and profitability Effective alignment requires a common language and database, operational service-level agreements and shared KPIs The CSO and CMO must share goals, jointly model behaviors, and drive team collaborations CMOs…
Effective collaboration between the CMO and chief human resources officer (CHRO) is critical to acquiring, engaging, developing and retaining talent across an organization Enabled and engaged employees bolster corporate brands and accelerate revenue, productivity and profitability Strong alignment and ongoing…
An organization’s CMO and CIO should work together to drive cross-functional alignment and productive technology deployments Marketing and IT should pool their expertise to satisfy the expectations of today’s B2B buyers and customers Shared goals supported by common metrics can…
CMOs can build strong cross-functional relationships by understanding what drives product peers, the language they speak and how to align to mutual goals Solicit a common understanding of buyers and customers, their critical needs, and how to turn superior customer…