Marketing and sales need to work together as one unit on targets, data, collaboration, and communications Understand the relationship between customer lifetime value and customer acquisitions costs to accelerate revenue and profitability together Joint analytics will help determine your best…
Savvy CMOs have already realized the CFO can be their most critical organizational ally Strong CMO/CFO relationships help the CMO redefine the perception of marketing from a cost center to a strategic investment and P&L center Five keys to CMO/CFO…
Alignment between the CMO and CSO increases customer-centricity, revenue and profitability Effective alignment requires a common language and database, operational service-level agreements and shared KPIs The CSO and CMO must share goals, jointly model behaviors, and drive team collaborations Savvy…
Effective collaboration between the CMO and chief human resources officer (CHRO) is critical to acquiring, engaging, developing and retaining talent across an organization Enabled and engaged employees bolster corporate brands and accelerate revenue, productivity and profitability Strong alignment and ongoing…
An organization’s CMO and CIO should work together to drive cross-functional alignment and productive technology deployments Marketing and IT should pool their expertise to satisfy the expectations of today’s B2B buyers and customers Shared goals supported by common metrics can…
CMOs can build strong cross-functional relationships by understanding what drives product peers, the language they speak and how to align to mutual goals Solicit a common understanding of buyers and customers, their critical needs, and how to turn superior customer…
To enhance alignment in sales-led organizations and assist in retention and growth, marketing must become more account and revenue focused, operationally efficient and customer-experience-centric CMOs must understand what drives salespeople, as well as the language they speak, their territory go-to-market…
To enhance alignment in finance-led organizations, marketing must become more revenue- and profitability-focused, operationally efficient and customer experience-centric Marketers must understand what drives the CFO, the business language finance speaks, and key metrics and KPIs that demonstrate the impact marketing…
Data from SiriusDecisions’ 2018 Global CMO Study shows that 94 percent of B2B marketing leaders plan to change their marketing organization Of that 94 percent, 33 percent plan to rebalance resources to optimize performance Effective marketing organizational design requires robust processes, strong…
With limited resources, healthcare CMOs are under pressure to gain consensus with sales and product functions on where marketing should invest To prioritize investment areas, organizations must consider their internal capabilities to succeed as well as external market opportunities By…
