As Chief Marketing Officers (CMOs) face the challenges of today’s difficult economy, it’s critical to cut wisely. At the same time, it’s even more critical to invest in initiatives your customers will appreciate and those that drive your marketing’s team’s…
In this episode, we speak to Alan Gonsenhauser, the Principal and Founder of Demand Revenue about all things customer experience. Alan is an experienced CMO and general manager, and more recently as a CMO Executive Advisor and Analyst at Forrester…
Top 8 Criteria to Pick the Best CMO Coach and Advisor We recently explored questions about when to bring on a fractional CMO to private equity and venture backed portfolio companies. But once your full-time CMO is hired and in…
When private equity and venture portfolio companies require significant assistance building their marketing organization and infrastructure, where do they start? Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? What about losing valuable time…
CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. These…
Entrepreneurial behavior and quick responsiveness to customers are more challenging as organizations grow Many small companies don’t have the talent or resources to optimize organizational design or go-to-market models Small companies need to remain agile and do more with less…
There’s often a gap in C-level business leaders’ understanding about what marketing can and should be doing CMOs should establish strong alignment with the chief sales and product executives Today’s CMOs also need to be a general manager and reposition…
Precision requires process, logic and consistent orchestration like the mathematically consistent phrasing in classical music Jazz requires expressing your creativity, using your gut, developing audacious breakthrough ideas, and taking risks Today’s CMOs need to be holistic conductors, balancing creativity with…
The most disruptive generation since the Baby Boomers must be understood and led differently than previous generations Older executives have expressed frustration with Millennials who seemed to avoid tasks not seen as valuable Employees don’t yet know what they don’t…
Problems can be defined, analyzed and solved in five easy steps Key to problem analysis: define problem, evidence, impacts, causes and recommendations When causes of problems are properly stated, your recommended solutions are simply the reverse of the causes Throughout…
