Marketing strategy services are the professional work of deciding who a company should sell to, what that company stands for in the minds of those buyers, and how the revenue-generating functions are organized to reach them. The category covers market…
Hire a fractional CMO when your Marketing function has a decision gap rather than a capacity gap. If the team is busy but nobody can say which segment to win, which claims the evidence supports, or which channels to cut,…
Most companies get the fractional CMO hire wrong before anyone gets interviewed. They treat it as a staffing problem when it is a structural one. Here is how to define the role, source candidates past the marketplaces, evaluate on what they have owned, and structure the engagement so it builds a marketing function instead of a monthly invoice.
Typically a company will hire a strategic marketing consultant to produce a decision the company has not been able to make internally. In B2B, that decision usually falls into one of four areas: which segments to serve, which products and…
Choose a fractional CMO if you're scaling and need senior marketing leadership without a full-time hire, typically 1 to 2 days a week for 12 to 24 months. Choose an interim CMO if you're in a leadership crisis, a CMO just left, an acquisition is underway, or the function is at risk, since that needs 3 to 4 days a week of executive presence for 6 to 9 months. Getting this wrong is a diagnosis problem, not a staffing problem.
Five years ago, in late February, 2021, I was working for Forrester (formerly SiriusDecisions). While I still enjoyed the work, the culture had shifted, as it often does after a larger organization acquires a smaller one. It wasn’t the same…
Need a fractional CMO for private equity portfolio companies? Learn how PE-backed companies fix stalled growth, rising CAC, and weak GTM alignment.
A 12x CMO shares what really happens inside PE-backed companies and the exact moves that separate CMOs who thrive from those who burn out in year one.
In private equity, every quarter counts. Each quarter must be devoted to driving valuation growth and executing the company’s value-creation plan. When a CMO leaves the PE-backed company or a merger is happening, the question is not only who will…
The timing couldn’t be worse. Your CMO just gave notice. Or you closed a funding round and investors expect a seasoned leader in the next board meeting. Maybe it’s that product launch everyone promised would be ready, and now the…