Establish common language and metric sets with full transparency Conduct aligned planning around business goals and prioritization schema Support sales productivity efforts with tools to help optimize and align sales rep prospecting activities I recently had the pleasure of moderating…
B2B healthcare marketing and sales leaders are using proven best practices to drive demand generation and business growth Strong cross-functional alignment between marketing and sales is foundational to accelerate productive demand generation, nurturing and revenue growth Successful demand marketing processes…
Due to siloed behavior, process inefficiency and lack of consistent focus on buyer needs, B2B healthcare organizations waste significant funds on misaligned reputation, demand generation and sales enablement activities An integrated campaign framework provides the construct for aligning marketing campaign…
B2B healthcare organizations waste significant funds on content creation and management, letting up to 70 percent of content go unused Many healthcare organizations have no idea how much is spent on content creation and management, how many sources exist or…
As B2B healthcare organizations target complex provider, payer and pharma entities, more focus is being placed on account-based marketing (ABM) models ABM fosters improved alignment between sales and marketing and improves marketing contributions to business retention and growth goals The…
Healthcare organizations realize higher revenue and profit when their pricing and packaging reflect value offered to their buyers Most organizations lack a consistent, repeatable process to develop value-based pricing and packaging The SiriusDecisions Pricing and Packaging Blueprint is a four-phase…
