Marketing strategy services are the professional work of deciding who a company should sell to, what that company stands for in the minds of those buyers, and how the revenue-generating functions are organized to reach them. The category covers market…
Hire a fractional CMO when your Marketing function has a decision gap rather than a capacity gap. If the team is busy but nobody can say which segment to win, which claims the evidence supports, or which channels to cut,…
Most companies get the fractional CMO hire wrong before anyone gets interviewed. They treat it as a staffing problem when it is a structural one. Here is how to define the role, source candidates past the marketplaces, evaluate on what they have owned, and structure the engagement so it builds a marketing function instead of a monthly invoice.
Typically a company will hire a strategic marketing consultant to produce a decision the company has not been able to make internally. In B2B, that decision usually falls into one of four areas: which segments to serve, which products and…
What Is a GTM Advisor? A GTM advisor is a senior operator who works the boundary between Marketing, Sales, Product, and Customer Success rather than inside any one of them. The role exists to force agreement on the questions each…
GTM alignment exists when Sales, Marketing, and Customer Success agree on one number, the revenue target, and each can show how their activities map to it. In a PE-backed company, everything else is a Silo Tax.
In B2B marketing, CMO tenures are shrinking, and the old playbook of events and push messaging is losing its edge.