CMO / CEO Executive Advisor
DemandRevenue helps clients leverage the power of marketing and sales to accelerate growth.
Our focus is on creating and scaling long term growth as companies move through different inflection points of development. Accelerating growth depends on market and customer led strategies aligned with agile execution based on insights and expertise.
Different sales and marketing approaches are required based on company maturity stages.
- Startups need to move from product market fit to sales with their first referenceable customers and creation of awareness and buzz around their disruptive innovations. Mid-market companies need to scale operations and ensure alignment between sales and marketing to break through the next growth inflection point.
- Larger mid-market and enterprise-level companies with sales and marketing in place benefit from operational process and technology optimization, improved cross-functional alignment, and service-level agreements to accelerate revenue growth, operational efficiency and ROI.
These use cases accelerate top line revenues, build long term competencies, and improve EBITDA valuations and multiples for exits or IPOs.
Revenue growth depends on multiple dimensions where a cookie cutter approach never fits. Areas we may work on together include:
- Your value proposition – what problems are you solving and for whom?
- Your differentiation – why are you better than competitors or the status quo?
- Market segment prioritization – are you going after the lowest hanging fruit?
- Alignment between Marketing, Sales, Product, Finance, and other functions essential to revenue growth.
- Current go-to-market structure and philosophy.
- The processes and technologies that support and automate revenue attainment.
- Measurement and value-generating KPIs which are historical and predictive.
- How your growth investments are deployed and what benefits are you seeing.
We believe in combining the art and science of marketing and sales which involves creative storytelling and quantitative analytics. The discovery process will help diagnose your current situation and identify strengths and areas that require improvement. A prioritized plan will provide the roadmap for developing the right approach for your organization, standing up scalable foundations to drive operational efficiency and revenue growth.
Alan Gonsenhauser, DemandRevenue’s Founder and Principal offers private equity and venture investors a diversity of functional and industry business experience to help ignite growth at their portfolio companies. Examples of Alan’s roles include:
- Interim CMO and Executive Advisor at nThrive and Executive Advisor at Precisely (Two Clearlake Capital portfolio companies)
- Interim CMO at Linus Health (Morningside Ventures portfolio company)
- CMO Executive Advisor and Global Healthcare Segment Leader at SiriusDecisions and Forrester.
- Chief Marketing Officer and General Management roles at: GE Healthcare Financial Services, Independent Health, Straumann Dental, Biscom Health IT, AT&T Capital.
- Earlier management roles in marketing, sales, finance, and consulting at Xerox and Panasonic.
Over my last 6 years as a CMO Executive Advisor and Global Healthcare Segment Leader at SiriusDecisions and Forrester, I’ve advised hundreds of CMOs to help them improve their marketing impact across a wide variety of organizations, including CMOs at:
- Healthcare: Philips. GE Healthcare, Siemens Healthineers, Change Healthcare, Medtronic, NextGen Health, PointClickCare, Intuitive Healthcare, Optum, Cigna, athenahealth, Allscripts, Vocera, Surescripts, McKesson, Quest Diagnostics, Parexel, AGFA, AmeriSource Bergen, Becton Dickinson, Boston Scientific, MedAssets, ThermoFisher, Premier, Draegar, ExpressScripts, Cantata Health, Greenway Health, IDEXX labs, Illumina, IQVIA, Patheon, MilliporeSigma, PerkinElmer, Tiger Connect, and Teladoc, WEBMD, and Wolters Kluwer Health.
- Technology: RedHat, Siemens, Ingersoll Rand, ADP, Ansys, Arcserve, Autodesk, AVI-SPL, Carbonite, Cengage Learning, Dassault Systemes, Elsevier, Equifax, SAP, SoftChoice, SoftwareONE, Vonage, and Vista Equity consulting group.
Over my last 6 years as a CMO Executive Advisor and Global Healthcare Segment Leader at SiriusDecisions and Forrester, I’ve advised hundreds of CMOs to help them improve their marketing impact across a wide variety of organizations, including CMOs at:
- Marketing organizational design
- Cross-functional alignment with C-suite (e.g. CFO, CSO, CIO, CHRO, CEO) and teams
- Long-term (3+ years) marketing strategy development
- Annual marketing planning and investments
- Brand and communications strategy
- Integrated campaign strategy and deployment
- Content strategy and operations
- CMO dashboards & KPIs
- Communicating marketing value
- Transformations and Change Management
- Demand management infrastructure and service level agreements between marketing and sales
- Go-to-market strategies
- Product to audience transformations
As an investor or CMO or CEO, let’s have a conversation about your specific needs and how DemandRevenue could help you accelerate the ROI you get from your marketing investment.
Trending now
