CMO Executive Advisor, Mentor, and Coach

Advised and Mentored 100+ CMOs at SiriusDecisions and Forrester

Empowers CMOs & Marketing Executives to Transform Marketing for Strategic Growth, Improved Alignment and Stop Random Acts of Marketing.

CMO Executive Advisor, Mentor and Coach

Leveraging six years as a CMO Executive Advisor at SiriusDecisions and Forrester where he mentored 108 CMOs, Demand Revenue’s founder and principal Alan Gonsenhauser works directly with B2B SaaS Software and Health Tech CMOs to advise on business strategy, alignment, and strategic marketing transformations backed by best practice frameworks that ignite customer-led growth.

Gonsenhauser helps CMOs and Marketing Leaders transform marketing to be a strategic growth function, including areas such as: Organization design, aligned business and marketing strategy, annual planning tied to long-term strategy, brand positioning and growth, integrated campaigns, C-suite alignment and metrics dashboards, and marketing change management. He also helps with cultural fit, cross-functional alignment and helping marketing leaders progress into the CMO role.

Our Approaches

Mid-market companies

Demand Revenue helps mid-market company CMOs to scale operations and ensure alignment between sales and marketing to break through the next growth inflection point.

Larger mid-market and enterprise-level companies

Demand Revenue provides strategic leadership to accelerate growth, improve customer retention, and align marketing with other functions to reach the next growth inflection point.

Start-Ups

Demand Revenue helps start-up CMOs move from product market fit to sales with their first referenceable customers, and by creating awareness and buzz around their disruptive innovations.

Revenue growth depends on multiple dimensions where a cookie-cutter approach never fits

Typical areas we explore with clients to determine their needs and business priorities:

Value proposition. What problems are you solving and for whom?

Differentiation. How are you better than your competitors or the status quo?

Market segment prioritization. Are you going after the lowest hanging fruit to grow most efficiently?

Alignment among marketing, sales, product, finance.

Demand processes. Do you have real clarity about the definition of a “hot” lead and clear, functioning service-level agreements between marketing and sales on how to handle leads?

Customer experience and retention. Do you know the actual buyer and customer journey, their level of satisfaction and dissatisfaction, your gross and net retention, and the causes of customer churn?

Current go-to-market structure. Have you defined and are you connecting most efficiently with your target audiences and personas? Does your content influence prospects and customers along the buyers’ journey and customer lifecycle?

Processes and technologies that support and automate revenue attainment. How operationally efficient are you to accelerate growth?

Measurement and value-generating KPIs which are historical and predictive. Have you clearly defined what good looks like to drive continuous improvement?

Growth investments and returns. Have you prioritized investments that will significantly move the bar with your target audiences and personas? Have you defined and are you connecting most efficiently with your target audiences and personas? Does your content influence prospects and customers along the buyers’ journey and customer lifecycle?

Need a seasoned executive advisor and coach to improve your marketing impact?

Demand Revenue has advised hundreds of CMOs at major B2B SaaS and Systems health IT, medical device, and digital health companies, helping ignite their growth.

Testimonials

"As a global software leader transforming rapidly under private equity ownership, Precisely must operate with great speed and agility to stay out in front of market trends. One of the ways we’ve done this within the Precisely Marketing organization is to engage Alan and Demand Revenue to apply focus and industry best practices to key initiatives. Alan’s knowledge of go-to-market strategy, Marketing organizational design, and cross-functional alignment has made a meaningful impact on our business in a short amount of time. Alan’s partnership and guidance will help us maximize our results this year and set us up for sustained success in the future."

“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities, assess organizational alignment, implement a campaign framework and systematize marketing strategy. His partnership has been invaluable.”

“I worked with Alan for five years at SiriusDecisions where he was CMO Executive Advisor and Global Healthcare Segment Director, and I served as the CFO. Alan consistently managed to grow his practice and retain and expand his client base. I attribute this to his deep industry and subject matter expertise and commitment to client outcomes. I highly recommend Alan for either a Chief Marketing Officer or CMO Executive Advisor role.”