Know the Best Next Move, Every Time,
with a CMO Executive Advisor, Mentor, and Coach

Over 100+ CMOs Advised and Mentored at SiriusDecisions and Forrester

Prove Marketing’s true value at your company. Become better aligned with peers, and make your marketing cohesive, operationally efficient, and reliably successful.

With an experienced confidential advisor, CMOs elevate Marketing at their firms and secure their own corporate longevity, with skilled marketing leadership and soft relationship/internal alignment skills.

B2B SaaS and Health Tech CMOs are advised on business strategy, alignment, and strategic marketing transformations. All backed by best practice frameworks that ignite customer-led growth.


Together, we’ll assist you to transform marketing into a strategic growth function via:

  • organizational design
  • aligned business and marketing strategy
  • annual planning tied to long-term strategy
  •  brand positioning and growth
  • integrated campaigns
  • C-suite alignment and metrics dashboard
  • and marketing change management

We also help you ensure cultural fit, cross-functional alignment, and helping tomorrow’s marketing leaders progress into the CMO role.

Our Approaches

Mid-market companies

Scale operations and ensure alignment between Sales and Marketing to break through the next growth inflection point.

Larger mid-market and enterprise-level companies

Get strategic leadership that accelerates growth, improves customer retention, and aligns marketing with other functions to scale up.


Create awareness and buzz around your disruptive innovation by moving from problem-market fit to product-market fit and acquiring referenceable customers. .

Get made-for-you advice from marketers who've seen it all

Our bespoke assistance starts with the "hard basics",
and grows into actional plans.

Value proposition. What problems are you solving and for whom?

Differentiation. How are you better than your competitors or the status quo?

Market segment prioritization. Are you going after the lowest hanging fruit to grow most efficiently?

Alignment among Marketing, Sales, Product, Customer Success, and Finance. 

Demand processes. Do you have definition of a “hot” lead? And clear, functioning service-level agreements between marketing and sales on how to handle leads?

Customer experience and retention. Really understanding the buyer and customer journey, their level of satisfaction and dissatisfaction, your gross and net retention, and the causes of customer churn.

Current go-to-market structure. Define and efficiently connect with your target audiences and personas. And how your content influences prospects and customers along the buyers’ journey and customer lifecycle.

Processes and technologies that support and automate revenue attainment. How operationally efficient are you to accelerate growth?

Measurement and value-generating KPIs which are historical and predictive. Clearly defined what good looks like to drive continuous improvement.

Growth investments and returns. How to prioritize investments to significantly move the bar with your target audiences and personas.  Define your target audiences and personas. And influence prospects and customers along the buyers journey and customer lifecycle?

Need a seasoned executive advisor and coach to improve your marketing impact?

Demand Revenue has advised hundreds of CMOs at major B2B SaaS Software and Health Tech companies, helping ignite their growth.


Kevin Ruane
Kevin RuaneCMO Precisely
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"As a global software leader transforming rapidly under private equity ownership, Precisely must operate with great speed and agility to stay out in front of market trends. One of the ways we’ve done this within the Precisely Marketing organization is to engage Alan and Demand Revenue to apply focus and industry best practices to key initiatives. Alan’s knowledge of go-to-market strategy, Marketing organizational design, and cross-functional alignment has made a meaningful impact on our business in a short amount of time. Alan’s partnership and guidance will help us maximize our results this year and set us up for sustained success in the future."
Melanie Marcus
Melanie MarcusCMO Surescripts
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“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities, assess organizational alignment, implement a campaign framework and systematize marketing strategy. His partnership has been invaluable.”
Martijn Tel
Martijn TelCFO GLG, Ex-CFO SiriusDecisions
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“I worked with Alan for five years at SiriusDecisions where he was CMO Executive Advisor and Global Healthcare Segment Director, and I served as the CFO. Alan consistently managed to grow his practice and retain and expand his client base. I attribute this to his deep industry and subject matter expertise and commitment to client outcomes. I highly recommend Alan for either a Chief Marketing Officer or CMO Executive Advisor role.”

Clients & References