Leadership, B2B Marketing, and Business Development Strategies

The Mentor Mindset: Lessons From Coaching 108 CMOs to Success

Alan Gonsenhauser — Chief Marketing Officer and P&L General Manager at global B2B firms — joins Connor to discuss the intricacies of B2B marketing, customer engagement strategies, and the importance of understanding website visitor behavior. Learn about balancing creativity with analytics in marketing, the significance of customer-led growth, and the untapped potential of anonymous website traffic. Explore valuable perspectives for marketers and business leaders alike.