Fractional CMO for PE-Backed and
VC-Backed B2B Companies
Turn GTM into a core strength. Build a robust pipeline. Earn the board’s confidence.
Alan’s the Fractional CMO who drives growth for private equity + VC-backed companies.
Accelerate Growth.
But Don't Complicate It.
It’s time for results.
Marketing = NOT Just creating and managing demand!
- Influence net revenue retention (NRR), expansion, and long-term financial value
- Shift from pipeline thinking to full-funnel lifecycle ownership.
- Reframe their role as business builders, not just brand leaders.
- Includes the Growth Architect Checklist, lifecycle frameworks, and board-level language shifts
- Get Alan Gonsenhauser’s weekly briefings, concise, practical strategies for becoming a boardroom-ready CMO
Be the CMO they can’t afford to lose.
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What You Get
Strategic direction, execution oversight, and alignment that sticks.
- Full GTM diagnostics in month one
- Execution roadmaps built for the value creation plan
- Alignment across product, sales, customer success, and finance
- Marketing KPIs that tie directly to EBITDA and growth levers
- NPS 3.0 mobilization to lift NRR and reduce churn
- Coaching and support for your full-time CMO, or acting as your self-managing executive until the right hire is in place
Why PE Firms Choose
Alan First
See why private equity chooses Alan: turnarounds, carve outs, and GTM that worked.
With leadership designed for maximum growth in minimum time.
“As a global software leader transforming rapidly under private equity ownership, Precisely must operate with great speed and agility to stay out in front of market trends. One of the ways we’ve done this within the Precisely Marketing organization is to engage Alan and Demand Revenue to apply focus and industry best practices to key initiatives”
Kevin Ruane
CMO Precisely
“Alan was a key partner in helping me plan for marketing organizational change, integration of a team due to M&A, and our overall GTM evolution. He is experienced and knowledgeable about the space, having both done the work and helped dozens of other leaders as an advisor. He is also extremely easy to work with and generous in his approach to helping others. As a CMO, it is easy to fall into the trap of thinking we know it all (we don’t), and finding people like Alan to help remind us that there are many ways to solve problems is always a gift. He can range from the very strategic to the highly practical, and he keeps his commitments. You should know him, work with him, and learn from him if you get the opportunity.”
Norman Guadagno
CMO Carbonite; Now CMO Mimecast
“Alan provided significant value as a trusted Marketing Advisor and partner to me with Philip’s global product-to-audience transformation of our marketing organizations. He presented to our CEO in Amsterdam and built relationships on multiple levels, helping us with organization design, change management, focusing on growth segments and audiences, and key metrics to track our progress.”
Tomasz Lisewski
Global CMO, Philips Healthcare
“As a new VP of Marketing at Vocera, I needed support from someone that knew the healthcare market and how to grow a marketing team to be innovative, relevant and results oriented. Alan was the perfect prescription. He helped me with org design, determining how to move from a VP of Marketing to a CMO, how to leverage the tools to assess brand strength when integrating a newly acquired company, and helped me to develop a strategy to evolve field marketing as the company expanded its international focus”
Kathy English
CMO Vocera, a Stryker Company
“I have the privilege of being mentored by Alan. He is a fantastic marketing leader with extensive background as a CMO and brings a unique blend of strategic acumen and hands-on expertise. Alan’s methodical approach emphasizes crafting the right foundation before executing impactful plans. His mentorship, honed through guiding many senior marketing executives, distinguishes him as a leader committed not only to strategic excellence but also to the growth and success of those he mentors.”
Alisa Barber
Chief Marketing Officer, Paysafe
“If you are a marketing leader and are looking for help with your marketing strategy, organizational design operations, and execution across all marketing domains, I highly recommend Alan. Using his vast experience as a CMO and industry analyst, we specifically leveraged Alan’s expertise to help us across multiple projects to help identify our ideal customer profile and create a framework for integrated campaigns.”
Bernd Leger
CMO CornerstoneOnDemand
When to Call
a Fractional CMO
Alan brings order, speed, and credibility. For a marketing leadership that doesn’t sacrifice strategy.
The board’s asking
tougher questions
The current Chief Marketing Officer needs targeted help (or isn’t in place).
Marketing activity is high, but outcomes aren’t.
Marketing feels disconnected from outcomes
Sales is stuck
carrying the GTM load
Revenue retention and customer experience are lagging
The board’s asking
tougher questions
The current Chief Marketing Officer needs targeted help (or isn’t in place).
Marketing activity is high, but outcomes aren’t.
Marketing feels disconnected from outcomes
Sales is stuck
carrying the GTM load
Revenue retention and customer experience are lagging
Fractional CMO Expertise Across B2B SaaS, PE Portfolios & Industrial Tech
We work with B2B SaaS and PE-backed portfolio companies operating in complex, high-growth environments. We build revenue discipline across GTM, marketing infrastructure, and cross-functional execution — especially where retention, expansion, and capital efficiency drive enterprise valuation.
- ICP-Driven GTM Strategy: Precise alignment between your ideal customer profile and ARR/NRR expansion targets.
- Capital-Efficient Demand Gen: Pipeline systems engineered to scale high-quality leads.
- Revenue Forecasting Models: Financial reporting frameworks built for Board-level accuracy and investor transparency.
- Strategic Positioning: Aligning brand messaging to clinical compliance and payer/provider buying requirements.
- Demand Systems: Architecting programs to accelerate long healthcare sales cycles and improve pipeline quality.
- Retention Frameworks: Driving clinical adoption to reduce churn and secure NRR/GRR.
- Commercial strategy alignment across sales, marketing, and distribution
- Product-to-market positioning refinement
- Lifecycle revenue expansion strategy
- Segmentation & Account-Based GTM: Frameworks for navigating complex enterprise buying cycles.
- Vertical Value Positioning: Refining messaging to optimize win-rates against legacy competitors.
- Funnel Governance & ROI: Rigorous tracking tied to CAC and payback efficiency
- Revenue Model Alignment: Synchronizing product development with GTM strategy to ensure commercial scalability.
- Metric-Driven Expansion: Developing customer growth strategies tied directly to platform usage metrics.
- Strategic Repositioning: Refining market messaging to move up-market and improve enterprise deal quality
A Typical Fractional CMO Engagement
Deliverables typically include:
First 30 Days:
- GTM diagnostic and functional assessment
- Executive alignment and execution roadmap
Next 60–90 Days:
- Interim leadership or coaching
- KPI implementation and reporting structure
Post-Engagement
- Transition support for incoming CMO (if applicable)
- Optional strategic advisory or coaching
- A system that continues to function and scale
About
Alan Gonsenhauser
Safe to Sponsor. Trusted by Leadership. Proven in PE.
Alan has served as CMO at twelve companies. He has mentored over 150 executives and reset underperforming GTM teams across B2B SaaS, HealthTech, Cybersecurity, and Enterprise Software environments.
He works exclusively with private equity portcos that need clear accountability in marketing.
- PE fluency and comfort with compressed timelines
- Pattern recognition built from dozens of transformations
- Focus on EBITDA, LTV/CAC payback, and strategic alignment
- Coaching and succession that builds bench strength
- A system built to scale, not dependent on him
Fractional CMO Questions, Answered
How quickly will we see results?
Most fractional CMO clients see clarity and execution within 90 days.
Is this just another agency or contractor?
No. Alan works as a high-level operator embedded in your senior leadership team.
What if we already have a CMO?
He can coach your chief marketing officer, support them, or help transition to the right successor.
How long is a typical Fractional CMO engagement?
Most begin at 3–6 months and may also evolve into coaching or advisory support.
What’s the ROI?
Better pipeline, lower CAC, stronger retention, and less risk in the boardroom.
Explore More on
Fractional CMO Strategy
Learn how fractional CMO services support marketing strategy, align teams, and drive growth across fast-moving businesses. These resources break down real-world applications, common pitfalls, and key performance insights every executive should understand.
What Does a Fractional CMO Do? A Candid Look Inside the Role
What Are CMO Services? The Hidden ROI Behind Business Growth
What Is a Fractional CMO? (And When You Actually Need One)
