Fractional CMO / Interim CMO

Marketing Leadership: Fractional CMO and Interim CMO

Private equity and venture investors and their B2B SaaS and Systems health IT, medical device, and digital healthcare portfolio companies need experienced marketing leaders to help them lay the foundation to achieve accelerated growth and improved operational productivity.

Demand Revenue offers this expertise with robust Marketing Leadership and CMO Executive Advisory & Coaching Services

Demand Revenue’s founder and principal Alan Gonsenhauser offers Interim / Fractional CMO support for B2B and B2B2C SaaS and Systems health IT, medical device, and digital health companies as they strategize, prioritize, and deploy aligned growth plays and integrated campaigns to accelerate growth, and improve operational excellence.

Deploying an interim strategic marketing leader / CMO with diverse industry and functional expertise adds bandwidth and builds critical marketing infrastructure, while saving overhead and benefits costs associated with hiring a full-time executive. When the time is right to hire a permanent CMO, Demand Revenue helps recruit and onboard the new leader, speeding assimilation and productivity.

Who We Support

Private equity and venture capital investors

PRE-ACQUISITION

Before investors sign a letter of intent, Demand Revenue helps with due diligence to evaluate marketing readiness, and the people, process, and technology infrastructure of potential acquisition targets.

POST-ACQUISITION

Demand Revenue evaluates and develops the organization’s go-to-market strategy and infrastructure to quickly scale operational efficiency, bookings, and revenue growth.

Established mid-market, enterprise firms with stalled growth

Demand Revenue provides strategic leadership to accelerate growth, improve customer retention, and align marketing with other functions to reach the next growth inflection point.

Established mid-market, enterprise firms that need interim leadership

Demand Revenue provides an immediate solution for companies needing an experienced CMO to step into an open position, audit the existing marketing organization and operations, and advise on prioritizing growth opportunities. We create a growth-oriented marketing plan with the right people, processes, and technology infrastructure to accelerate alignment and growth.

Start-ups that don’t have resources to hire a full-time CMO

Demand Revenue introduces high performance marketing capabilities to start-ups that need to establish presence with limited marketing resources.

Demand Revenue provides Interim / Fractional CMO services for a defined period, typically one- or two-quarters to start.

The engagement can be full time or part time, based on the number of days per week required.

Need to bridge the gap during the process of hiring a full-time CMO?

Demand Revenue leads your marketing team and serves as a member of your C-Suite / Executive Leadership Team without the expectation of a full-time, long-term position at your company.

Testimonials

"I had the pleasure of working with Alan at nThrive as our interim CMO. Alan is a highly experienced CMO that understands the Private Equity model, value creation and the associated ROI models. Alan’s ability in assessing, benchmarking, augmenting organizational gaps, tackling the demand generation engine and prioritizing marketing spend is outstanding. He has a wealth of specialist resources at his disposal that can accelerate marketing transformation and he uses them wisely. As an experienced executive, Alan has a strategic mind and gains the respect of the ELT and the board rapidly to execute on delivering results rapidly."

“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities, assess organizational alignment, implement a campaign framework and systematize marketing strategy. His partnership has been invaluable.”

“I worked with Alan for five years at SiriusDecisions where he was CMO Executive Advisor and Global Healthcare Segment Director, and I served as the CFO. Alan consistently managed to grow his practice and retain and expand his client base. I attribute this to his deep industry and subject matter expertise and commitment to client outcomes. I highly recommend Alan for either a Chief Marketing Officer or CMO Executive Advisor role.”