Private Equity Investor?
Accelerate Growth With a Proven GTM Operating System
Align Marketing, Sales, Product, and Customer Success around a unified GTM system. Boost your pipeline, retention, and long-term customer growth more efficiently.
Go-To-Market Alignment
A misaligned GTM strategy costs more than you think
Most PE portfolio companies don’t fail because of their product; they fail because their GTM execution is broken. Sales and marketing often run in silos, targeting the wrong accounts with misaligned messaging.
- 54% didn’t create enough pipeline
- 54% are seeing longer Sales Cycles
- 18% experienced decrease in win rates
- 21% experienced decrease in deal values
- 69% reps missed quota
- 49% companies missed revenue
Firms that achieve Go-To-Market alignment:
- 19% faster revenue growth
- 15% more profitable
The 8-Pillar Framework for Your Revenue Strategy: The GTM Operating System
The GTM Questions
Total Relevent Market
Where can you grow the most?
Market Investment Map
Which product(s) create the highest customer value?
Brand & Demand
How will you engage your customer with a differentiated PoV?
Pipeline Velocity
Which GTM motions get you to your revenue goal faster?
Customer Time-to-Value
What’s your ROI in the customer’s mind?
Customer Expansion
How else can you upserve your customers?
Revenue Operations
Which GTM metrics drive the health of your business?
Leadership & Mangement
How do you give your team clarity, alignment and trust?
Demand Revenue is a Certified GTM Partners Advisor
We bring proven frameworks, benchmarks, and playbooks from hundreds of C-suite GTM assessments combined with my experience at Forrester and SiriusDecisions as a CMO advisor.
You don’t need more marketing noise. You need a repeatable, investor-grade GTM system.
Demand Revenue is a Certified GTM Partners Advisor
We bring proven frameworks, benchmarks, and playbooks from hundreds of C-suite GTM assessments combined with my experience at Forrester and SiriusDecisions as a CMO advisor.
You don’t need more marketing noise. You need a repeatable, investor-grade GTM system.
A misaligned GTM strategy costs more than you think
15 Reasons Why your Go-To-Market is Broken.
Business is relying on heroic sales players and not plays
Sales, Marketing, and Customer Success are out of sync
You can’t predict and forecast revenue for the next two quarters
Heavy discounting and feature wars are eroding your value prop
Your customers love you, but can’t quantify their ROI at renewal time
You can’t prioritize or say no to new initiatives
Your team is not aligned on an executive strategy
Your churn is killing your business
Your competitors are winning more market share
You are THE last to enter a deal cycle
Your team is reactive, not proactive
You want to go up-market but the customer base is SMB
Your analyst relations are weak, at best, to drive material influence
Your point of view is not differentiated with your product
You are struggling to go from a product to platform company
A Clear Path to GTM Success
Complex growth challenges don’t need complicated solutions. At Demand Revenue, we use a proven three-step framework to help PE investors and their portfolio companies transform GTM execution into predictable, capital-efficient growth. By starting with clarity, aligning leadership, and and accelerating execution, you’ll replace guesswork with a system that delivers results, fast.
Accelerate
Boost your pipeline, retention, and long-term customer growth more efficiently.
What You’ll Get: Tangible GTM Deliverables
We know the biggest question is: “What do you actually deliver?”
With Demand Revenue, you don’t just get advice. Our engagements leave behind a repeatable GTM system that your team can scale, long after the workshops end.
You get tools your team can put to work immediately:
Strategic Direction, Execution Oversight, and Alignment That Sticks
- Executive GTM Scorecard to align CEOs, CMOs, CROs, and Operating Partners around shared revenue goals.
- Dashboards & Playbooks that make pipeline, LTV/CAC, and retention metrics actionable
- Messaging & ROI Frameworks that connect your GTM execution directly to valuation growth.
Meet Alan Gonsenhauser
Meet Your GTM Expert
Alan Gonsenhauser, CEO of DemandRevenue, LLC., is an 11-times CMO, and 3-times P&L General Manager with experience in marketing, sales, finance, and operations. He’s a CMO Coach & Mentor, Interim / Fractional CMO, and GTM Advisor for Private Equity portfolio companies. At Forrester (previously SiriusDecisions), and afterwords he mentored 150+ CMOs and marketing leaders to become indispensable to their organizations. Since 2021 at Demand Revenue, Alan has been a CMO Coach and Interim CMO at 10+ private equity portfolio companies, focusing on infrastructure driving value creation and customer-led growth with hundreds of models and frameworks to scale GTM alignment and intelligent growth. Recently, Alan also became a GTM Partners certified partner.
All your GTM Strategy questions Answered
All your GTM Strategy questions
Answered
What is a Go-to-Market (GTM) strategy?
A Go-to-Market (GTM) strategy is a structured plan that defines how a company brings its product or service to market and drives revenue. It aligns marketing, sales, product, and customer success teams around a unified approach to reach target customers, generate demand, and accelerate growth efficiently.
Why is GTM alignment so important for portfolio companies?
GTM alignment ensures that Marketing, Sales, Product, and Customer Success work toward shared revenue goals. PE-backed portfolio companies that achieve GTM alignment grow 19% faster and are 15% more profitable, because they eliminate silos, reduce wasted spend, and increase pipeline predictability.
What are common signs that your GTM strategy is misaligned?
Common red flags include missed revenue targets, inconsistent messaging, poor lead quality, and long sales cycles. If 50% or more of your reps are missing quota or your pipeline isn’t growing, it’s often a sign that your GTM execution — not your product — needs realignment.
How does Demand Revenue’s GTM framework work?
Demand Revenue uses a proven three-step framework:
• Assess – Identify ICPs, key metrics, and GTM gaps.
• Align – Bring leadership together around a shared strategy.
• Accelerate – Execute with precision to boost pipeline 2–4X and drive efficient growth.
This approach replaces guesswork with a repeatable system designed for predictable results.
What’s included in your GTM services engagement?
You’ll receive tangible, investor-grade deliverables, including:
• Executive GTM Scorecards
• Dashboards & Playbooks for pipeline and retention metrics
• Messaging & ROI frameworks tied directly to valuation growth
These tools ensure your team can sustain GTM excellence long after the engagement.
What makes Demand Revenue different from other GTM consultants?
Demand Revenue combines GTM Partners certification with decades of experience from Forrester and SiriusDecisions. Led by Alan Gonsenhauser, the approach blends proven frameworks with real-world CMO advisory experience to deliver practical, scalable results — not just strategy decks.
How long does the GTM audit take?
The free GTM audit takes 10 minutes or less to complete. You’ll receive an executive-level view of your current GTM strengths and gaps, along with actionable recommendations to improve pipeline performance and team alignment.
What is a GTM Operating System?
A GTM Operating System is a repeatable framework that aligns teams, metrics, and execution across the customer lifecycle. It operationalizes strategy into daily practice — connecting activities like pipeline generation, customer retention, and marketing ROI to business growth.
