Our Mission
At Demand Revenue, we exist to turn B2B marketing leadership from a tactical function into an indispensable growth engine. These guiding principles shape how we help SaaS, enterprise software, health tech, and professional services teams—especially PE-backed companies—drive measurable revenue growth and profitability.
At Demand Revenue, our mission is to transform B2B marketing leadership from tactical necessity to indispensable strategic growth engine. We accelerate measurable revenue growth and profitability for mid-market and enterprise SaaS, Enterprise Software, Health Tech, and professional services companies, especially those backed by private equity.
We achieve this by:
- Delivering Actionable Expertise: We rapidly align marketing with business priorities, empowering CMOs and executive teams to clearly see and strategically act upon opportunities that drive immediate and sustained business impact.
- Elevating Strategic Influence: Through tailored coaching, mentorship, and proven frameworks, we help marketing leaders build powerful cross-functional alignment, increase their strategic value in the C-suite, and improve their longevity and influence within their organizations.
- Authenticity and Integrity: We engage our clients with unwavering honesty and transparency, acting always in their best interests, and never compromising the integrity of the relationships we build.
- Data-Driven Decisions: We leverage deep expertise in marketing analytics, finance, and operational rigor to translate marketing activities into clear financial outcomes, enabling smarter decisions and compelling strategic narratives that resonate across the executive suite.
- Network and Leverage: Our extensive network of industry experts and proven practitioners complements our direct engagement, providing targeted, specialized support to maximize client results precisely when and where needed.
We are committed to reshaping how B2B companies perceive and utilize marketing—as an indispensable strategic force that powers profitable, intelligent, and scalable growth.
Stories about Alan
“As a global software leader transforming rapidly under private equity ownership, Precisely must operate with great speed and agility to stay out in front of market trends. One of the ways we’ve done this within the Precisely Marketing organization is to engage Alan and Demand Revenue to apply focus and industry best practices to key initiatives”
Kevin Ruane
CMO Precisely
“Alan was a key partner in helping me plan for marketing organizational change, integration of a team due to M&A, and our overall GTM evolution. He is experienced and knowledgeable about the space, having both done the work and helped dozens of other leaders as an advisor. He is also extremely easy to work with and generous in his approach to helping others. As a CMO, it is easy to fall into the trap of thinking we know it all (we don’t), and finding people like Alan to help remind us that there are many ways to solve problems is always a gift. He can range from the very strategic to the highly practical, and he keeps his commitments. You should know him, work with him, and learn from him if you get the opportunity.”
Norman Guadagno
CMO Carbonite; Now CMO Mimecast
“Alan provided significant value as a trusted Marketing Advisor and partner to me with Philip’s global product-to-audience transformation of our marketing organizations. He presented to our CEO in Amsterdam and built relationships on multiple levels, helping us with organization design, change management, focusing on growth segments and audiences, and key metrics to track our progress.”
Thomas Lisewski
Global CMO, Philips Healthcare
“As a new VP of Marketing at Vocera, I needed support from someone that knew the healthcare market and how to grow a marketing team to be innovative, relevant and results oriented. Alan was the perfect prescription. He helped me with org design, determining how to move from a VP of Marketing to a CMO, how to leverage the tools to assess brand strength when integrating a newly acquired company, and helped me to develop a strategy to evolve field marketing as the company expanded its international focus”
Kathy English
CMO Vocera, a Stryker Company
“I have the privilege of being mentored by Alan. He is a fantastic marketing leader with extensive background as a CMO and brings a unique blend of strategic acumen and hands-on expertise. Alan’s methodical approach emphasizes crafting the right foundation before executing impactful plans. His mentorship, honed through guiding many senior marketing executives, distinguishes him as a leader committed not only to strategic excellence but also to the growth and success of those he mentors.”
Alisa Barber
Chief Marketing Officer, Paysafe
“If you are a marketing leader and are looking for help with your marketing strategy, organizational design operations, and execution across all marketing domains, I highly recommend Alan. Using his vast experience as a CMO and industry analyst, we specifically leveraged Alan’s expertise to help us across multiple projects to help identify our ideal customer profile and create a framework for integrated campaigns.”
Bernd Leger
CMO CornerstoneOnDemand
“Alan’s ability in assessing, benchmarking, augmenting organizational gaps, tackling the demand generation engine and prioritizing marketing spend is outstanding. He has a wealth of specialist resources at his disposal that can accelerate marketing transformation and he uses them wisely. As an experienced executive, Alan has a strategic mind and gains the respect of the ELT and the board rapidly to execute on delivering results rapidly.”
Payam Taaghol
Clearlake Capital
“Alan was our Interim CMO at FinThrive while we were undergoing a brand transformation and scaling up our demand generation engine.
As a seasoned CMO, he worked incredibly well with our leadership team and our private equity sponsors to deliver a very successful outcome. Given my experience, I’ve recommended Alan for additional interim CMO assignments.”
Rick Pleczko
CEO, Operating Executive Group, CapStreet Group; Vice Chairman, FinThrive Board
“Alan Gonsenhauser served as our Interim CMO / Fractional CMO at Brightly Software, a Siemens Company, from August, 2022 through January 2023. During this time, Alan played a key role on our executive leadership team, and in driving stability and alignment within the 25+ person global marketing team.
Alan brought a wealth of expertise and leadership to the role, quickly stabilizing the marketing organization during a time of significant change and our Siemens integration.”
Kevin Kemmerer
CEO Brightly Software, a Siemens company
“True professional. We recently executed a company rebrand and engaged Alan as an Advisor. Alan brought a strong Private Equity background that identified several ‘unknowns’ which allowed me to allocate resources efficiently. This was especially helpful as my team executed cross-functional governance and designed success metrics to drive success. Alan remained consistent and steadfast in his advice which kept us focused on the most important priorities. All resulting in a very successful brand launch at our annual sales kick off event.”
Chris Huff
Chief Growth Officer at Tungsten Automation
“Alan was an invaluable advisor to me in my CMO role, providing support and guidance in my ongoing quest to stay externally focused. And I often referenced the C-Suite dashboards we collaborated on in my CMO and CEO roles. The types of dashboards and marketing tools Alan provided were always useful (not overly complex) and helped to convey a clear marketing value story.”
Virginia Brailey
Vice President, Marketing and Strategy ADP
“As a global software leader transforming rapidly under private equity ownership, Precisely must operate with great speed and agility to stay out in front of market trends. One of the ways we’ve done this within the Precisely Marketing organization is to engage Alan and Demand Revenue to apply focus and industry best practices to key initiatives”
Kevin Ruane
CMO Precisely
Stories about Alan
“As a global software leader transforming rapidly under private equity ownership, Precisely must operate with great speed and agility to stay out in front of market trends. One of the ways we’ve done this within the Precisely Marketing organization is to engage Alan and Demand Revenue to apply focus and industry best practices to key initiatives”
Kevin Ruane
CMO Precisely
“Alan was a key partner in helping me plan for marketing organizational change, integration of a team due to M&A, and our overall GTM evolution. He is experienced and knowledgeable about the space, having both done the work and helped dozens of other leaders as an advisor. He is also extremely easy to work with and generous in his approach to helping others. As a CMO, it is easy to fall into the trap of thinking we know it all (we don’t), and finding people like Alan to help remind us that there are many ways to solve problems is always a gift. He can range from the very strategic to the highly practical, and he keeps his commitments. You should know him, work with him, and learn from him if you get the opportunity.”
Norman Guadagno
CMO Carbonite; Now CMO Mimecast
“Alan provided significant value as a trusted Marketing Advisor and partner to me with Philip’s global product-to-audience transformation of our marketing organizations. He presented to our CEO in Amsterdam and built relationships on multiple levels, helping us with organization design, change management, focusing on growth segments and audiences, and key metrics to track our progress.”
Thomas Lisewski
Global CMO, Philips Healthcare
“As a new VP of Marketing at Vocera, I needed support from someone that knew the healthcare market and how to grow a marketing team to be innovative, relevant and results oriented. Alan was the perfect prescription. He helped me with org design, determining how to move from a VP of Marketing to a CMO, how to leverage the tools to assess brand strength when integrating a newly acquired company, and helped me to develop a strategy to evolve field marketing as the company expanded its international focus”
Kathy English
CMO Vocera, a Stryker Company
“I have the privilege of being mentored by Alan. He is a fantastic marketing leader with extensive background as a CMO and brings a unique blend of strategic acumen and hands-on expertise. Alan’s methodical approach emphasizes crafting the right foundation before executing impactful plans. His mentorship, honed through guiding many senior marketing executives, distinguishes him as a leader committed not only to strategic excellence but also to the growth and success of those he mentors.”
Alisa Barber
Chief Marketing Officer, Paysafe
“If you are a marketing leader and are looking for help with your marketing strategy, organizational design operations, and execution across all marketing domains, I highly recommend Alan. Using his vast experience as a CMO and industry analyst, we specifically leveraged Alan’s expertise to help us across multiple projects to help identify our ideal customer profile and create a framework for integrated campaigns.”
Bernd Leger
CMO CornerstoneOnDemand
“Alan’s ability in assessing, benchmarking, augmenting organizational gaps, tackling the demand generation engine and prioritizing marketing spend is outstanding. He has a wealth of specialist resources at his disposal that can accelerate marketing transformation and he uses them wisely. As an experienced executive, Alan has a strategic mind and gains the respect of the ELT and the board rapidly to execute on delivering results rapidly.”
Payam Taaghol
Clearlake Capital
“Alan was our Interim CMO at FinThrive while we were undergoing a brand transformation and scaling up our demand generation engine.
As a seasoned CMO, he worked incredibly well with our leadership team and our private equity sponsors to deliver a very successful outcome. Given my experience, I’ve recommended Alan for additional interim CMO assignments.”
Rick Pleczko
CEO, Operating Executive Group, CapStreet Group; Vice Chairman, FinThrive Board
“Alan Gonsenhauser served as our Interim CMO / Fractional CMO at Brightly Software, a Siemens Company, from August, 2022 through January 2023. During this time, Alan played a key role on our executive leadership team, and in driving stability and alignment within the 25+ person global marketing team.
Alan brought a wealth of expertise and leadership to the role, quickly stabilizing the marketing organization during a time of significant change and our Siemens integration.”
Kevin Kemmerer
CEO Brightly Software, a Siemens company
“True professional. We recently executed a company rebrand and engaged Alan as an Advisor. Alan brought a strong Private Equity background that identified several ‘unknowns’ which allowed me to allocate resources efficiently. This was especially helpful as my team executed cross-functional governance and designed success metrics to drive success. Alan remained consistent and steadfast in his advice which kept us focused on the most important priorities. All resulting in a very successful brand launch at our annual sales kick off event.”
Chris Huff
Chief Growth Officer at Tungsten Automation
“Alan was an invaluable advisor to me in my CMO role, providing support and guidance in my ongoing quest to stay externally focused. And I often referenced the C-Suite dashboards we collaborated on in my CMO and CEO roles. The types of dashboards and marketing tools Alan provided were always useful (not overly complex) and helped to convey a clear marketing value story.”
Virginia Brailey
Vice President, Marketing and Strategy ADP
“As a global software leader transforming rapidly under private equity ownership, Precisely must operate with great speed and agility to stay out in front of market trends. One of the ways we’ve done this within the Precisely Marketing organization is to engage Alan and Demand Revenue to apply focus and industry best practices to key initiatives”
Kevin Ruane
CMO Precisely
