Guiding Principles

Demand Revenue accelerates revenue and profitability and develops meaningful long-term relationships to earn the right to become a trusted advisor

Deliver Value
We seek to “become” our client companies, understand their real needs and pain points, by putting ourselves in their shoes so that we can determine how to best deliver value. The definition of value delivered can vary from one client to another, but normally includes getting things moving quickly, helping define success and achieving it, and sometimes asking difficult questions to move things forward.

Be Authentic
We will always be honest and direct with our clients – say what we mean and mean what we say. Building trust depends on a strong foundation of authenticity.

Listen with an Open Mind
We seek to listen at least as often as we talk to pick up important nuances. We never assume we have all the answers and are open to learning new things every day. We ask questions to understand the real problems, evidence, impacts to the businesses and systemic causes so that we are able to offer the best improvement recommendations possible.

Tap our Network
We have learned that a broad network is equally valuable to our level of expertise. We have a wide network of gifted professionals we can deploy to support clients’ unique issues when and where needed. We have worked with and trust their competence and professionalism to complement our work with clients.

Serve with Integrity
This guides us without exception. It is an absolute to our brand.

Build Trust
The core of our work is to become a trusted advisor. We put your needs first. Oftentimes, we discuss confidential areas where discretion is absolutely mandatory. We would never betray a trust with a client.

Seize Opportunities Every Day
Every day presents an opportunity to inspire, engage, educate and deliver value to our clients, to help them win. Each interaction is a golden opportunity for us to make continuous improvements in the growth and health of your business and to develop valued relationships. You seek that with your customers as we seek that in our relationship with you.

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Jeff Petry
Jeff PetryManaging Director at Deloitte Consulting, Ex-CMO Premier
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"Alan was instrumental in helping to shape my marketing strategy as a “first time” CMO. He brings both a pragmatic framework to marketing through his experience and vast network across many industry segments as well all as an innovative mindset to compete in a digital world. Alan’s professionalism and ability to translate obscure marketing language to the c-suite was a huge contributor to the success of our marketing organization. Pleasure to work with and hope to have the opportunity to do so again."
Melanie Marcus
Melanie MarcusCMO Surescripts
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“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities, assess organizational alignment, implement a campaign framework and systematize marketing strategy. His partnership has been invaluable.”
Martijn Tel
Martijn TelCFO GLG, Ex-CFO SiriusDecisions
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“I worked with Alan for five years at SiriusDecisions where he was CMO Executive Advisor and Global Healthcare Segment Director, and I served as the CFO. Alan consistently managed to grow his practice and retain and expand his client base. I attribute this to his deep industry and subject matter expertise and commitment to client outcomes. I highly recommend Alan for either a Chief Marketing Officer or CMO Executive Advisor role.”

Clients & References