Executive Advisor and Interim CMO
Helping Private Equity Investors Accelerate Portfolio Company ROI
Demand Revenue provides Executive Advisory and Interim CMO support to healthcare and technology SaaS firms and their investors to accelerate profitable growth. The firm offers revenue and operational acceleration, CRM, and retention focus; people, organizational, and change management assessments; and strategic advice to focus on the lowest hanging fruit segments so critical to focused growth and profitability.
Overall: Performs M&A due diligence, marketing organization design and capabilities assessment, integrations, carve-outs, turnarounds, exits, and industry networking with a suite of resources and services, including:
- C-Suite Cross-functional Alignment
- Growth Acceleration
- Customer Experience and Retention
- Strategic and Annual Planning
- Brand re-positioning and management
- Industry and functional benchmarking
MY BLOGS
Passing People in the Rain: How CMOs Can Leverage a Down Market
As Chief Marketing Officers (CMOs) face the challenges of today’s difficult economy, it’s critical to cut wisely. At the same time, it’s even more critical to invest in initiatives your customers will appreciate and those that drive your marketing’s team’s productivity. As the saying goes, “It’s easier to pass people
Podcast: The Next CMO
In this episode, we speak to Alan Gonsenhauser, the Principal and Founder of Demand Revenue about all things customer experience. Alan is an experienced CMO and general manager, and more recently as a CMO Executive Advisor and Analyst at Forrester and SiriusDecisions. He now offers Interim / Fractional Marketing Leadership,
Podcast: New Benchmarks and insights for Customer Experience.
Fractional CMO and CMO Coach & Advisor Alan Gonsenhauser joined Matt Heinz of Heinz Marketing on Sales Pipeline Radio. They discussed how to create and maintain remarkable customer experiences pre- and post-sales, new metrics to continuously improve customer experience. the proper use of Net Promoter Score and NPS 3.0 with
