Demand Revenue

Accelerates Private Equity Portfolio Company ROI

Executive Advisor and Interim CMO

Helping Private Equity Investors Accelerate Portfolio Company ROI

Demand Revenue provides Executive Advisory and Interim CMO support to healthcare and technology SaaS firms and their investors to accelerate profitable growth. The firm offers revenue and operational acceleration, CRM, and retention focus; people, organizational, and change management assessments; and strategic advice to focus on the lowest hanging fruit segments so critical to focused growth and profitability.

Overall: Performs M&A due diligence, marketing organization design and capabilities assessment, integrations, carve-outs, turnarounds, exits, and industry networking with a suite of resources and services, including:

  • C-Suite Cross-functional Alignment
  • Growth Acceleration
  • Customer Experience and Retention
  • Strategic and Annual Planning
  • Brand re-positioning and management
  • Industry and functional benchmarking


Tomasz LisewskiGlobal CMO, Phillips Healthcare
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“Alan provided significant value as a trusted Marketing Advisor and partner to me with Philip's global product-to-audience transformation of our marketing organizations. He presented to our CEO in Amsterdam and built relationships on multiple levels, helping us with organization design, change management, focusing on growth segments and audiences, and key metrics to track our progress. Alan's knowledge of our healthcare segments and continuity of care was very helpful. I depended on him as a valuable resource to me as CMO.”
Melanie MarcusCMO Surescripts
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“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities, assess organizational alignment, implement a campaign framework and systematize marketing strategy. His partnership has been invaluable.”
Martijn TelCFO GLG, Ex-CFO SiriusDecisions
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“I worked with Alan for five years at SiriusDecisions where he was CMO Executive Advisor and Global Healthcare Segment Director, and I served as the CFO. Alan consistently managed to grow his practice and retain and expand his client base. I attribute this to his deep industry and subject matter expertise and commitment to client outcomes. I highly recommend Alan for either a Chief Marketing Officer or CMO Executive Advisor role.”


Passing People in the Rain: How CMOs Can Leverage a Down Market

As Chief Marketing Officers (CMOs) face the challenges of today’s difficult economy, it’s critical to cut wisely.  At the same time, it’s even more critical to invest in initiatives your customers will appreciate and those that drive your marketing’s team’s productivity. As the saying goes, “It’s easier to pass people

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Podcast: The Next CMO

In this episode, we speak to Alan Gonsenhauser, the Principal and Founder of Demand Revenue about all things customer experience. Alan is an experienced CMO and general manager, and more recently as a CMO Executive Advisor and Analyst at Forrester and SiriusDecisions. He now offers Interim / Fractional Marketing Leadership,

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Podcast: New Benchmarks and insights for Customer Experience.

Fractional CMO and CMO Coach & Advisor Alan Gonsenhauser joined Matt Heinz of Heinz Marketing on Sales Pipeline Radio. They discussed how to create and maintain remarkable customer experiences pre- and post-sales, new metrics to continuously improve customer experience. the proper use of Net Promoter Score and NPS 3.0 with

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Driving Business Results With Innovative Marketing Strategies