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CMO Leadership
Top 10 Tips for CMOs to Leverage Millennials
The most disruptive generation since the Baby Boomers must be understood and led differently than previous generations Older executives have expressed frustration with Millennials who seemed to avoid tasks not
C-Suite Cross Functional Alignment
CMOs and CSOs: Working Together to Scale Marketing and Sales
Marketing and sales need to work together as one unit on targets, data, collaboration, and communications Understand the relationship between customer lifetime value and customer acquisitions costs to accelerate revenue
Marketing Functions
Accelerate Business Growth With Predictive Analytics and Technology
Establish common language and metric sets with full transparency Conduct aligned planning around business goals and prioritization schema Support sales productivity efforts with tools to help optimize and align sales
C-Suite Cross Functional Alignment
Five Strategies Successful CMOs Use to Engage Their CFO
Savvy CMOs have already realized the CFO can be their most critical organizational ally Strong CMO/CFO relationships help the CMO redefine the perception of marketing from a cost center to
C-Suite Cross Functional Alignment
Seven Actions for CMO/CSO Growth Alignment
Alignment between the CMO and CSO increases customer-centricity, revenue and profitability Effective alignment requires a common language and database, operational service-level agreements and shared KPIs The CSO and CMO must
CMO Leadership
Five Easy Steps to Analyze Any Problem
Problems can be defined, analyzed and solved in five easy steps Key to problem analysis: define problem, evidence, impacts, causes and recommendations When causes of problems are properly stated, your
