n this episode of The Marketing Share Podcast, hosts Alec and Barb sit down with Alan Gonsenhauser (AG) — CEO of Demand Revenue, industry analyst alum (Forrester, SiriusDecisions), 12x CMO, and coach to 150+ CMOs. Alan shares what he’s seeing inside PE-backed portfolio companies, why demand for fractional / interim CMOs is exploding, and what marketing leaders must do to last longer in the C-suite and actually move the needle. You’ll learn: When a fractional or interim CMO makes more sense than a full-time hire How to align marketing, sales, product, and customer success around one GTM plan How CMOs should partner with CFOs and talk in revenue, NRR, and efficiency Why brand, pipeline, and ideal customer profile (ICP) matter more than ever How to approach AI without just “throwing tools at problems” The mindset shift from “campaign runner” to business leader If you’re a new CMO, aspiring marketing leader, or PE-backed founder wondering whether your marketing is really working, this episode is a must-listen. 👉 Learn more about Alan: demandrevenue.com Don’t forget to like, subscribe, and share this with a marketing leader who needs it! Alan Gonsenhauser, Demand Revenue, Marketing Share Podcast, Alec and Barb, CMO, Chief Marketing Officer, Fractional CMO, Interim CMO, CMO advisory, CMO coach, Private equity marketing, PE backed companies, B2B marketing, Go to market, GTM alignment, Marketing leadership, CMO tenure, CMO CFO relationship, Revenue marketing, Brand and demand, Ideal Customer Profile, ICP, Churn, Net Revenue Retention, NRR, SaaS marketing, B2B growth, Marketing strategy, AI in marketing, Marketing technology, Forrester, SiriusDecisions, Marketing podcast
B2B marketing, Go to market, GTM alignment, Marketing leadership, CMO tenure, CMO CFO relationship, Revenue marketing, Brand and demand, Ideal Customer Profile, ICP, Churn, Net Revenue Retention, NRR, SaaS marketing, B2B growth, Marketing strategy, AI in marketing, Marketing technology, Forrester, SiriusDecisions, Marketing podcast
