Nick sits down with Alan Gonsenhauser, Founder/CEO of Demand Revenue and 12x CMO, to talk about going from ham radio geek to global marketing leader. They dive into brand vs. demand, fixing churn, aligning marketing, sales, product & CS, and how CMOs should speak CFO language using metrics like NRR, LTV:CAC, and pricing power. Plus, Alan shares stories from Xerox, Panasonic, GE, Enron-era startups, and why he launched his own advisory firm.
👉 Learn how to think like a business leader, not just “the marketing person.”
Alan Gonsenhauser, Demand Revenue, CMO, Fractional CMO, Interim CMO, B2B marketing, Go To Market, GTM alignment, Ideal Customer Profile, ICP, Churn, NRR, LTV CAC, Private equity, PE backed growth, Brand strategy, Demand gen, SaaS growth, Marketing leadership, CFO language, B2B podcast
