🎙 Unlock the Secrets to Becoming an Indispensable Marketing Leader | Connect to Market Podcast In this episode, host Casey Cheshire sits down with Alan Gonsenhauser, founder & CEO of Demand Revenue LLC, 12x CMO, mentor, and executive adviser to over 150 CMOs and marketing leaders. Alan shares powerful insights on: ✅ Why CMOs must act like business leaders, not just marketers ✅ The shift from performance marketing to building a remarkable brand and future pipeline ✅ How to align marketing, sales, product, and customer success for faster growth ✅ Understanding churn, retention, and lifetime value as key financial drivers ✅ The role of AI in convergent vs. divergent thinking — and how to stay innovative If you want to become the kind of marketing leader your CEO and CFO see as a strategic partner, not just a tactical executor, this episode is a must-watch. 📚 Books & Concepts Mentioned: Winning on Purpose by Fred Reichheld Net Promoter Score (NPS) & Earned Growth Clayton Christensen’s Disruptive Innovation 🔗 Connect with Alan Gonsenhauser: Website: demandrevenue.com Email: ag@demandrevenue.com 📢 Enjoyed this episode? 👍 Like this video 💬 Comment your top takeaway 🔔 Subscribe for more conversations with marketing leaders 📤 Share this with a fellow CMO or marketing pro who needs to hear it! #MarketingLeadership #B2BMarketing #CMO #CustomerExperience #BrandStrategy #BusinessGrowth #GoToMarket #Churn #NetPromoterScore #AI #MarketingPodcast
Connect To Market – Alan Gonsenhauser Becoming an Indispensable Marketing Leader
Related Podcast
Why Customer Retention Is the Most Valuable PE Growth Strategy
How Private Equity CMOs Build Revenue That Increases Enterprise Value
AI Won’t Replace Your CMO. But It Will Expose the Ones Who Struggle – Part 2
Looking for more content like this?
Subscribe to Demand Revenue on Youtube
We drop a video every week to help you transform your marketing.
