Fractional CMO and CMO Coach & Advisor Alan Gonsenhauser joined Matt Heinz of Heinz Marketing on Sales Pipeline Radio. They discussed how to create and maintain remarkable customer experiences pre- and post-sales, new metrics to continuously improve customer experience. the proper use of Net Promoter Score and NPS 3.0 with the new earned growth metric espoused by Fred Reichheld, the creator of NPS in his new book. Gonsenhauser also gave advice on how today’s CMOs can keep marketing relevant and continually innovate.
Customer Experience Excellence – Demand Revenue Podcast
Related Podcast
Why Customer Retention Is the Most Valuable PE Growth Strategy
How Private Equity CMOs Build Revenue That Increases Enterprise Value
AI Won’t Replace Your CMO. But It Will Expose the Ones Who Struggle – Part 2
Looking for more content like this?
Subscribe to Demand Revenue on Youtube
We drop a video every week to help you transform your marketing.
