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Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/
CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/
Drawing from experience as a 12x CMO, Interim CMO, GTM advisor, and executive coach, Alan shares practical frameworks for Ideal Customer Profile (ICP) alignment, net revenue retention, customer advocacy, and cross-functional leadership between sales, marketing, finance, and customer success.
Chapters
00:00 – Why Customer-Led Growth Matters
01:22 – Alan Gonsenhauser Background and Experience
03:10 – What It Means to Be a Customer Capitalist
05:18 – Customer Experience Before the Sale
07:05 – Churn, Retention and Revenue Growth
09:40 – Problem Market Fit vs Product Market Fit
12:15 – How to Define the Right ICP
16:20 – Aligning Sales, Marketing and Customer Success
20:08 – AI, Change Management and Divergent Thinking
24:12 – Final Advice for Growth Leaders and CMOs
PrivateEquity #FractionalCMO #InterimCMO #B2BMarketing #CustomerSuccess #SaaSGrowth #HealthTech #CustomerExperience #RevenueGrowth #customerledgrowth
