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Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/
CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/
Drawing from experience as a 12x CMO, GTM advisor, and executive coach, Alan explains how B2B and HealthTech companies can improve Ideal Customer Profile (ICP) alignment, strengthen brand gravity, increase net revenue retention, and create long-term enterprise value.
Chapters:
00:00 – Introduction to Private Equity Growth Challenges
01:12 – What Interim CMOs Fix First
03:05 – Churn, ICP Alignment & Customer Experience
05:40 – Product Market Fit vs Platform Market Fit
08:10 – Why Brand Gravity Matters in B2B
11:02 – Customer Experience as a Revenue Driver
14:25 – Aligning Sales, Marketing & Customer Success
18:10 – AI in B2B Marketing and GTM Strategy
22:35 – How Great CMOs Think Like Business Leaders
26:15 – Final Advice for B2B CMOs and PE Leaders
PrivateEquity #InterimCMO #FractionalCMO #B2BMarketing #SaaSMarketing #HealthTech #CustomerExperience #GTMStrategy #RevenueGrowth #CustomerLedGrowth
