Top 15 Tips for Interim and Fractional CMOs.
Alan Gonsenhauser of Demand Revenue discusses top 15 tips for Interim and Fractional CMOs from his last 4 years being an Interim CMO 4 times at Private Equity portfolio companies and being a CMO a total of 12 time now. Areas covered include:
1. How I started as a CMO Coach / Advisor and as an Interim / Fractional CMO after leaving Forrester (SiriusDecisions) in February of 2021.
2. How to balance supporting multiple customers and clients.
3. How being an outsider helps as a CMO Advisor and as an Interim / Fractional CMO.
4. Branding options (House of Brands and Branded House) and How to best start engagements.
5. Making Marketing staff comfortable with In Interim or Fractional CMO.
6. How to know your enterprise marketing is working with long selling cycles.
7. Typical accomplishments from Interim / Fractional CMO engagements.
8. Advice to folks considering becoming an Interim or Fractional CMO.
9. Tips for those new to Interim CMO or Fractional CMO.
10. We solve problems! And — mitigating different marketing approaches between private equity owners and portfolio companies.
11. Ending Interim CMO engagements and/or pivoting as a CMO advisor and coach to the new full-time CMO.
12. Private Equity firms overrate or underrate aspects of marketing like demand, brand, or alignment.
13. Top skills full-time CMOs should hone to be ready for Interim CMO or Fractional CMO work.
14. Interim / Fractional CMO personality traits most helpful.
15. How to find your first clients and the benefits of going narrow.
