https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1 Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/ CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/
Are you tired of your sales team complaining they were not invited to pitch a major deal? The problem usually points to a broken go to market strategy and a leaky customer retention bucket.
SwaayHealth sat down with Alan Gonsenhauser, founder and CEO of Demand Revenue, to unpack his eight pillar go to market operating system. Gonsenhauser details exactly why fixing customer churn must happen before pouring money into demand generation and how true internal alignment drives sustainable revenue. Marketers will learn how to build an ideal customer profile based on data and why brand building is actually a boardroom issue.
Jump to the Moments That Matter
0:00 – The Broken Go To Market Strategy
4:28 – Triangulating Your Ideal Customer Profile
7:45 – Chasing Quotas Destroys Your Strategy
12:13 – The Eight Pillar Go To Market Operating System
16:16 – Market to the Ninety Five Percent
19:34 – Brand Building is a Boardroom Problem
#healthcaremarketing #b2bhealthcare #hcmktg #healthIT #SwaayHealth
