SPEAKER
Keynote Presenter

Delivers keynotes, kick-offs, conference presentations for major business events

Speaker Topics

  • High performance marketing organizations
  • Cross-functional alignment
  • Accelerating growth and profitability
  • Integrated campaigns
  • Marketing transformations
  • Creating remarkable customer experiences
  • Improving gross & net retention
  • Growing SaaS organizations
  • CMO alignment with C-Suite members
  • Financial skills for CMOs
Speaker

Alan presenting high performance marketing at AMA Boston Conference.

Alan moderating a panel discussion at 6sense B2BESP conference in San Francisco.

Alan presenting B2B Bootcamp to 400 at SiriusDecisions / Forrester Annual B2B Summit in Austin, TX.

Video Description

Alan Gonsenhauser discusses content transformations at #HITMC conference. The discussion describes the salient steps of #content #transformations with #Illumina as a case study. Most content 70-80% is often wasted and according to a study, 62% of sales reps need to look in 6+ places to find the content they need when they needed. Its having the right relevant content for #salesenablement and an excellent content operations process to serve it up when and where needed that provides a real competitive advantage. The Illumina case study includes tangible results achieved with input from their #salesforce. See DemandRevenue.com blog on Content Transformations: https://www.demandrevenue.com/healthcare-spotlight-top-10-priorities-for-accelerating-sales-with-improved-content/

Our Speaker

Alan Gonsenhauser
Demand Revenue Founder and Principal Alan Gonsenhauser engages audiences with powerful messages gleaned from his experience as CMO and General Manager for leading global B2B SaaS and Systems firms across health IT, medical devices, and digital health and as a CMO Executive Advisor, Coach, and Analyst at SiriusDecisions and Forrester for six years.

Need a speaker who is passionate about accelerating profitable growth, driving innovation, creating remarkable customer experiences, and leading business transformations?

Testimonials

Kathy English
Kathy EnglishCMO Vocera
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“I was a client of Alan’s while he led the healthcare practice at Sirius Decisions. I had forever been a fan of the Sirius demand generation framework while I worked for Cisco. However, as a new VP of Marketing at Vocera, I needed support from someone that knew the healthcare market and how to grow a marketing team to be innovative, relevant and results oriented. Alan was the perfect prescription. He helped me with org design, determining how to move from a VP of Marketing to a CMO, how to leverage the tools to assess brand strength when integrating a newly acquired company, and helped me to develop a strategy to evolve field marketing as the company expanded its international focus. Alan is the best consultant and confident for a newly emerging CMO."
Melanie Marcus
Melanie MarcusCMO Surescripts
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“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities, assess organizational alignment, implement a campaign framework and systematize marketing strategy. His partnership has been invaluable.”
Martijn Tel
Martijn TelCFO GLG, Ex-CFO SiriusDecisions
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“I worked with Alan for five years at SiriusDecisions where he was CMO Executive Advisor and Global Healthcare Segment Director, and I served as the CFO. Alan consistently managed to grow his practice and retain and expand his client base. I attribute this to his deep industry and subject matter expertise and commitment to client outcomes. I highly recommend Alan for either a Chief Marketing Officer or CMO Executive Advisor role.”
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Sample Industry and Company Speaking Engagements