Executive Chairman at FinThrive
“I had the pleasure of working with Alan at nThrive as our interim CMO. Alan is a highly experienced CMO that understands the Private Equity model, value creation and the associated ROI models.
Alan’s ability in assessing, benchmarking, augmenting organizational gaps, tackling the demand generation engine and prioritizing marketing spend is outstanding. He has a wealth of specialist resources at his disposal that can accelerate marketing transformation and he uses them wisely. As an experienced executive, Alan has a strategic mind and gains the respect of the ELT and the board rapidly to execute on delivering results rapidly.”
Chief Executive Officer of Brightly Software, a Siemens company
“Alan Gonsenhauser served as our Interim CMO / Fractional CMO at Brightly Software, a Siemens Company, from August, 2022 through January 2023. During this time, Alan played a key role on our executive leadership team, and in driving stability and alignment within the 25+ person global marketing team.
Alan brought a wealth of expertise and leadership to the role, quickly stabilizing the marketing organization during a time of significant change and our Siemens integration. He reorganized the marketing leadership team and filled open roles, some from his network, providing the foundation for the team to move forward with confidence. He also led the teams that drove initial integration activities, including the rebranding and new corporate mission, vision, and employer brand launches, and launched integrated campaign framework, ideal customer profile, ROI price positioning, and martech evaluation projects.
Additionally, Alan worked closely with the demand team on improvement initiatives and empowered the team to make decisions which accelerated the demand engine and martech stack. Over his 6-month tenure, the team significantly accelerated MQL, SQL, and marketing-sourced ARR results.
He worked closely with the Executive Leadership Team to develop 3-year winning moves and annual business strategies, placing critical emphasis on growth strategies and creating a remarkable customer experience. He also led the marketing teams through the annual planning and budgeting process which were compressed from months to weeks moving to the 9/30 Siemens Fiscal Year-end.
In conclusion, I would highly recommend Alan Gonsenhauser for future Interim CMO, Fractional CMO, or CMO Executive Advisor and coaching roles. His passion for driving results and building strong relationships combined with his expertise and broad network, make him a valuable asset to any team. If you have any questions or need additional information, please do not hesitate to contact me directly.
CEO, Operating Executive Group at The CapStreet Group
“Alan was our Interim CMO at FinThrive while we were undergoing a brand transformation and scaling up our demand generation engine.
As a seasoned CMO, he worked incredibly well with our leadership team and our private equity sponsors to deliver a very successful outcome. Given my experience, I’ve recommended Alan for additional interim CMO assignments.
“Alan has an incredible knowledge base in modern marketing strategies and how to drive growth through operational excellence.
His decades of experience in healthcare marketing and knowing how to navigate the unique challenges of this segment are extremely valuable. I have known Alan through his time with Sirius Decisions, Forrester and now through his own consultancy. He is a trusted counsel to help marketing leaders understand what good looks like, then offer practical tools to help you get there.
“As a global software leader transforming rapidly under private equity ownership, Precisely must operate with great speed and agility to stay out in front of market trends. One of the ways we’ve done this within the Precisely Marketing organization is to engage Alan and Demand Revenue to apply focus and industry best practices to key initiatives
Alan’s knowledge of go-to-market strategy, Marketing organizational design, and cross-functional alignment has made a meaningful impact on our business in a short amount of time. Alan’s partnership and guidance will help us maximize our results this year and set us up for sustained success in the future.”
CEO Aural Analytics, Ex-COO Linus Health
“Alan is a proactive, forward-thinking marketing professional and a pleasure to work with. We engaged him at Linus Health as a fractional Chief Marketing Officer
and in a short time he took the lead in giving structure to the marketing organization. He also promoted the company submitting its product to Time Magazine as one of the 100 Best Inventions of 2021, for which we ultimately won recognition – and this was a major marketing milestone for the company. I would highly recommend Alan to any company looking for a fractional CMO or an adviser to a CMO.
Global CMO, Philips Healthcare
“Alan provided significant value as a trusted Marketing Advisor and partner to me with Philip’s global product-to-audience transformation of our marketing organizations.
He presented to our CEO in Amsterdam and built relationships on multiple levels, helping us with organization design, change management, focusing on growth segments and audiences, and key metrics to track our progress. Alan’s knowledge of our healthcare segments and continuity of care was very helpful. I depended on him as a valuable resource to me as CMO.”
“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities…
assess organizational alignment, implement a campaign framework and systematize marketing strategy. His partnership has been invaluable.”
CFO GLG, Ex-CFO SiriusDecisions
“When it comes to advising healthcare clients, Alan Gonsenhauser commands the room. I worked with Alan for five years at SiriusDecisions where he was CMO Executive Advisor and Global Healthcare Segment Director, and I served as the CFO.
Alan consistently managed to grow his practice and retain and expand his client base. I attribute this to his deep industry and subject matter expertise and commitment to client outcomes. I highly recommend Alan for either a Chief Marketing Officer or CMO Executive Advisor role. “
Marketing Capabilities and Functional Excellence at Medtronic
“Alan empowers leaders to deliver results aligned to organizational goals and aspirations. My partnership with Alan started several years ago to develop a roadmap for marketing…
and communications excellence within the healthcare and medical technology sector. As a strategic thought partner, Alan listens to understand, breaks down complex information in simple terms, and shares ready to use strategies and tactics empowering teams to advance to the next level.”
Managing Director at Deloitte Consulting, Ex-CMO Premier
“Alan was instrumental in helping to shape my marketing strategy as a “first time” CMO. He brings both a pragmatic framework to marketing through his experience and…
vast network across many industry segments as well all as an innovative mindset to compete in a digital world. Alan’s professionalism and ability to translate obscure marketing language to the c-suite was a huge contributor to the success of our marketing organization. Pleasure to work with and hope to have the opportunity to do so again.”
Vice President, Head of Marketing at PerkinElmer
“Alan is a tremendous resource for senior leaders undergoing growth and transformation. His advise on counsel on all things from organization design and structure,
to customer centricity and alignment of marketing strategy to corporate goals have proved invaluable in various leadership roles. He brings a wealth of experience and practical tips on how to quickly get impact, plus he’s just a great guy to work with.”
CMO Acoustic, Ex-CMO Carbonite
“Alan was a key partner in helping me plan for marketing organizational change, integration of a team due to M&A, and our overall GTM evolution. He is experienced and knowledgeable..
about the space, having both done the work and helped dozens of other leaders as an advisor. He is also extremely easy to work with and generous in his approach to helping others. As a CMO, it is easy to fall into the trap of thinking we know it all (we don’t), and finding people like Alan to help remind us that there are many ways to solve problems is always a gift. He can range from the very strategic to the highly practical, and he keeps his commitments. You should know him, work with him, and learn from him if you get the opportunity.”
“I was a client of Alan’s while he led the healthcare practice at Sirius Decisions. I had forever been a fan of the Sirius demand generation framework while I worked for Cisco.
However, as a new VP of Marketing at Vocera, I needed support from someone that knew the healthcare market and how to grow a marketing team to be innovative, relevant and results oriented. Alan was the perfect prescription. He helped me with org design, determining how to move from a VP of Marketing to a CMO, how to leverage the tools to assess brand strength when integrating a newly acquired company, and helped me to develop a strategy to evolve field marketing as the company expanded its international focus. Alan is the best consultant and confident for a newly emerging CMO.”
High Tech Vertical Lead, (Prior SiriusDecisions Consulting VP), Forrester
“I’ve been honored to work alongside Alan for the past 6 years and I can say he’s a unique treasure for marketing and healthcare execs seeking pragmatic and successful transformations.
As a former CMO and General Manager of both realms he easily moves between them threading strategy, practicality and seasoned advice to make a positive business impact with and for them. Who else but Alan would you take to a meeting with the CEO of an $18B healthcare company (Philips) desperately trying to reinvent itself? So, if you’re looking beyond just incrementally improving effectiveness, growth and profitability and want to think differently for new and better outcomes, make sure you call Alan first.”
Senior Healthcare Strategic Account Executive, SiriusDecisions and Forrester
“I’ve had the great fortune and distinct pleasure of working with Alan Gonsenhauser for the past 6+ years at SiriusDecisions >> Forrester Research. During Alan’s tenure with our Healthcare team,
it quickly became the fastest growing vertical in the company for several years running. Alan’s brilliance, extensive background across executive functions and his ability to establish rapport with our clients and prospects always makes him a “must have” relationship, in which he serves as a valuable peer and excellent coach. Alan’s “can do” attitude, willingness to help, and expertise in relating with the C-suite audience is my secret weapon for winning new customers and making them happy clients.”
CMO Tesorio, Ex-CMO Forrester
“Alan reported to me when I was leading SiriusDecisions’ Marketing Executive Services. After making the great decision to hire him, Alan quickly emerged as a top executive analyst working
closely with chief marketing officers at our most valued accounts. He led the development and ongoing management of our Healthcare vertical business, which became SiriusDecisions’ fastest-growing segment with our best client retention. In addition to being a deeply knowledgeable and experienced advisor to our CMO clients, Alan is also is also an excellent relationship builder and business leader. The connections he made with clients drove exceptional engagement and retention, and his business acumen drove exceptional growth and expansion. While Alan’s primary focus was on the healthcare segment, he engaged with and delivered value to top clients across industries due to his strong B2B marketing knowledge, inspirational communication and presentation skills, and ability to network with and engage executives as a peer. It was a genuine pleasure working with Alan, and I can wholeheartedly recommend him for any marketing or business leadership role.”
Senior Director, Key Accounts, Forrester
“Alan’s impressive marketing leadership skills are matched by the genuine kindness he extends to his clients and colleagues. I’ve had the pleasure to work with him over the last year and
witness firsthand his skill in engaging marketing leaders on important strategic topics, including organization design, change management, and digital transformation. These positive and impactful interactions helped educate our clients on the concepts and frameworks they should use, and important lessons to learn from, to enhance their strategies and execute more effectively. One mutual client (ThermoFisher) recently provided feedback that illustrates Alan’s approach to working with clients. The client shared they’ve had many different experiences with analyst meetings from different meetings and using different models. Alan was the first one in this sort of setting to not just answer questions in a general sense but actually take the time to understand their business, their business needs, and then help them frame the right questions and how to address them.”
VP Demand Generation at Brightly Software, a Siemens Company
“Alan was our interim CMO at Brightly as we were launching a new brand and going through the process of being acquired by Siemens.
Alan stepped into an ever-changing situation and provided stability of leadership and support when the team needed it. I was particularly impressed by the relationships that Alan took the time to build and the depth of knowledge he acquired to make sure he was providing educated perspectives that would benefit the growth of the business. He provided thought provoking ideas, feedback, coaching, and perspectives that challenged our operations and ways of thinking. Alan also empowered the team to make decisions and provided the runway for the team to achieve demand targets that were previously considered unattainable.
SVP Marketing Strategy & Product Marketing
“During a time of immense change – both at Brightly and within our Marketing team – Alan stepped in to lead as our interim CMO. From the onset, it was clear he cared about our team, the business and our customers.
He listened, asked questions, challenged and probed. Not only did Alan provide a consistent and stable presence on the team, but he also drove impact across several facets of our business. Specifically, he evolved our team’s org structure (even recommending some strong candidates to join our team), helped us to better define our ICPs, advocated for deeper focus on customer advocacy and drove important brand strategy decisions. I am grateful for his contributions and support.
Vice President Marketing, Microdesk
I enjoyed working with Alan as a coach during the fall of 2022. He helped me onboard as I took on a new role and guided my participation as a marketing lead in our organization’s long-term growth planning.
Alan has a wealth of knowledge and experience and truly knows what it takes to build a successful marketing program from strategy to execution. He understands best practices, leverages industry trends, and has delivered proven results.
I highly encourage anyone looking for a CMO coach or a consultant to enhance their marketing efforts to reach out to Alan.