The 8 Questions That Uncover a Great CMO Coach and Advisor.

Once you’ve got a full-time CMO running the show, what’s the role of your Interim or fractional CMO? 

Imagine them transitioning into a CMO Executive Advisor. 

This role isn’t just about filling a gap; it’s about creating a seamless shift for your new CMO, keeping the ball rolling without a hitch.

Think of a CMO Executive Advisor as a coach or mentor. They’re the guide helping your full-time CMO bridge any skill gaps or prepping a senior marketer for the CMO role. It’s an art, really, and I have more insights to share in a future blog post on this.

When scouting for a CMO Coach or Advisor, it’s crucial to have a clear vision of what you need. At a bird’s-eye view, your CMO Executive Advisor should be a partner in steering your company and marketing team towards continued momentum and maxed-out results, setting up your CMO for long-term wins.

Here’s what you should look for in a CMO Advisor and Coach:

1. Past CMO Experience: Have they worn the CMO hat before? How varied is their experience in your industry? What’s their track record of success and learning?

2. Coaching Credentials: Beyond being a CMO, do they have a history of effectively coaching and advising CMOs? What are the tangible results? Can they offer a diverse set of references and testimonials?

3. Soft Skills and Business Alignment: How do they handle tough situations and personalities? Are they adept at building consensus across an organization? Can they translate marketing jargon into business-speak for the C-suite?

4. Cross-Functional Expertise: How well do they collaborate across departments? Do they have experience in sales or working with CFOs? Can they elevate marketing’s role within the organization?

5. Depth of Toolset: What best practices and strategic insights can they offer? Do they have exposure to world-class models and frameworks?

6. Innovative Problem-Solving: Do they bring fresh perspectives to challenges? Can they offer field-tested frameworks for problem analysis?

7. Anticipating Market Trends: How quickly can they adapt and stay ahead of market trends? Can they apply industry best practices efficiently?

8. Network Depth: Do they have a broad network of consultants, vendors, and CMOs for collaboration and problem-solving?

The ideal CMO Executive Advisor doesn’t just fill a role; they’re instrumental in shaping and systematizing your marketing strategy, guiding you through strategic and tactical complexities.

Interested in discussing this further?