Thought Leadership
By Dean Waye & Alan Gonsenhauser
The Generative AI Trap: Not Just Average… Predictable
AI will simulate your next move; the danger is predictability. Use a Centaur strategy—human imagination + AI—to craft non-obvious ideas and keep your edge.
An Autopsy of Imagination: Technology didn’t kill Kodak and Blockbuster
When corporate giants collapse, the story usually gets simplified into a tech morality tale: disrupt or die. Kodak was killed by digital cameras. Blockbuster was steamrolled by Netflix. These stories are neat, satisfying, but dead wrong.
AI Makes Your SWOT Analysis a Strategic Sedative. Here’s What to Do Instead
SWOT analysis feels safe—but kills strategy. Learn how the Assumption Audit sparks divergent thinking, uncovers hidden bets, and builds an edge AI can’t copy.
AI is Your Analyst, Not Your Strategist
AI is a powerful analyst—but a poor strategist. Discover why real competitive advantage comes from human imagination, and how to partner with AI without losing your edge.
“The Customer is Always Right” is Dead
It’s time to kill this phrase. It’s hurting your business. It’s hurting your people. And it’s definitely hurting your profits.
From Bug to Feature: How a Founder’s “Flaw” Became a Brand’s Genius
In an AI-driven world of polished sameness, your flaws may be your brand’s greatest asset. Discover how to turn quirks into moats competitors can’t copy.
The Efficiency Trap: How Obsessing Over CAC and LTV Kills Your Brand
In today’s boardrooms, two metrics dominate the conversation: Customer Acquisition Cost (CAC) and Lifetime Value (LTV). These numbers are everywhere, in pitch decks, budget forecasts, and quarterly reviews.
