TRAINING

Driving Business Results With Innovative Marketing Strategies
Healthcare Spotlight Use Cases

Tomasz Lisewski

Global CMO, Philips Healthcare

“Alan provided significant value as a trusted Marketing Advisor and partner to me with Philip’s global product-to-audience transformation of our marketing organizations.

He presented to our CEO in Amsterdam and built relationships on multiple levels, helping us with organization design, change management, focusing on growth segments and audiences, and key metrics to track our progress. Alan’s knowledge of our healthcare segments and continuity of care was very helpful. I depended on him as a valuable resource to me as CMO.”

Melanie Marcus

CMO Surescripts

“Alan has been a trusted source of best practice and coaching for me for almost ten years. In my marketing transformation journey, Alan has helped me establish investment priorities…

assess organizational alignment, implement a campaign framework and systematize marketing strategy. His partnership has been invaluable.”

Martijn Tel

CFO GLG, Ex-CFO SiriusDecisions

“When it comes to advising healthcare clients, Alan Gonsenhauser commands the room. I worked with Alan for five years at SiriusDecisions where he was CMO Executive Advisor and Global Healthcare Segment Director, and I served as the CFO.

Alan consistently managed to grow his practice and retain and expand his client base. I attribute this to his deep industry and subject matter expertise and commitment to client outcomes. I highly recommend Alan for either a Chief Marketing Officer or CMO Executive Advisor role. “

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