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			<video:title><![CDATA[Why Alan Gonsenhauser | 11-Time CMO for PE Portfolio | Demand Revenue]]></video:title>
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			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
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			<video:title><![CDATA[Interim CMO Pivots to CMO Coach and Advisor]]></video:title>
			<video:publication_date>2023-03-22T23:33:18+00:00</video:publication_date>
			<video:description><![CDATA[Alan Gonsenhauser shares insights from his work as Interim CMO at FinThrive and explains how executive coaching helped ensure continuity, alignment, and faster business results during a critical leadership transition.]]></video:description>
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			<video:title><![CDATA[PE &amp; B2B Fractional CMO | 11-Time CMO | DemandRevenue]]></video:title>
			<video:publication_date>2025-01-03T16:48:08+00:00</video:publication_date>
			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
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			<video:title><![CDATA[PE &amp; B2B Fractional CMO | 11-Time CMO | DemandRevenue]]></video:title>
			<video:publication_date>2025-06-08T20:53:36-04:00</video:publication_date>
			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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			<video:title><![CDATA[B2B Fractional CMO SaaS | Predictable ARR &amp; Lower CAC]]></video:title>
			<video:publication_date>2026-03-26T14:30:58-04:00</video:publication_date>
			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/GZJzZPVz4n0</video:player_loc>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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			<video:title><![CDATA[B2B Fractional CMO SaaS | Predictable ARR &amp; Lower CAC]]></video:title>
			<video:publication_date>2026-03-26T14:30:58-04:00</video:publication_date>
			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/JlKGnMoS-Pk</video:player_loc>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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			<video:title><![CDATA[B2B Fractional CMO SaaS | Predictable ARR &amp; Lower CAC]]></video:title>
			<video:publication_date>2026-03-26T14:30:58-04:00</video:publication_date>
			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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		<video:video>
			<video:title><![CDATA[Fractional CMO, Interim CMO &amp; CMO Coach | DemandRevenue]]></video:title>
			<video:publication_date>2023-03-22T00:00:00+00:00</video:publication_date>
			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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			<video:title><![CDATA[Fractional CMO, Interim CMO &amp; CMO Coach | DemandRevenue]]></video:title>
			<video:publication_date>2025-03-04T09:15:55-05:00</video:publication_date>
			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/1gkpVQkf60g</video:player_loc>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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		<video:video>
			<video:title><![CDATA[About Alan: Proven Chief Marketing Officer Demand Revenue]]></video:title>
			<video:publication_date>2023-11-10T12:17:02-05:00</video:publication_date>
			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/JlKGnMoS-Pk</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/05/bout.jpg</video:thumbnail_loc>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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		<video:video>
			<video:title><![CDATA[About Alan: Proven Chief Marketing Officer Demand Revenue]]></video:title>
			<video:publication_date>2023-11-10T12:17:02-05:00</video:publication_date>
			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/GZJzZPVz4n0</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/05/bout.jpg</video:thumbnail_loc>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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	<url>
		<loc>https://www.demandrevenue.com/using-nps-3-0-to-improve-customer-experience-in-real-time-at-finthrive-5min-version/</loc>
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			<video:title><![CDATA[Using NPS 3.0 to Improve Customer Experience in Real-Time at FinThrive - 5-minute version]]></video:title>
			<video:publication_date>2025-01-03T08:48:08-08:00</video:publication_date>
			<video:description><![CDATA[Working with Alan Gonsenhauser at Demand Revenue, LLC, FinThrive implemented NPS 3.0, a customer feedback methodology designed to go beyond traditional Net P...]]></video:description>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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		<loc>https://www.demandrevenue.com/usingnps3full/</loc>
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			<video:title><![CDATA[Using NPS 3.0 to Improve Customer Experience in Real-Time at FinThrive - Full version]]></video:title>
			<video:publication_date>2024-12-02T05:42:02-08:00</video:publication_date>
			<video:description><![CDATA[Working with Alan Gonsenhauser at Demand Revenue, LLC, FinThrive implemented NPS 3.0, a customer feedback methodology designed to go beyond traditional Net P...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/LqKsW3UoSeA</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/using-nps-3-0-to-improve-custome-3.jpg</video:thumbnail_loc>
			<video:duration>1985</video:duration>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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	<url>
		<loc>https://www.demandrevenue.com/top-15-marketing-tips-for-private-equity/</loc>
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			<video:title><![CDATA[Top 15 Marketing Tips for Private Equity Portfolio Companies to Drive Efficient Growth]]></video:title>
			<video:publication_date>2025-01-03T07:01:36-08:00</video:publication_date>
			<video:description><![CDATA[Top 15 Tips to help Private Equity Portfolio Companies drive efficient, profitable growth. I give case study examples gained through working across many port...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/zRcR-HMBRq4</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/top-15-marketing-tips-for-privat-1.jpg</video:thumbnail_loc>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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	<url>
		<loc>https://www.demandrevenue.com/mastering-modern-marketing/</loc>
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			<video:title><![CDATA[Mastering Modern Marketing: Aligning Strategies, Overcoming Challenges, and Embracing AI]]></video:title>
			<video:publication_date>2024-08-15T10:39:24-07:00</video:publication_date>
			<video:description><![CDATA[In this milestone 100th episode, hosts Jane and Dean engage with seasoned marketing leaders Evan James, CEO of Dream Writer, and Alan Gonsenhauser, founder o...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/IfY1_SDeQDQ</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/mastering-modern-marketing-align-1.jpg</video:thumbnail_loc>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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	<url>
		<loc>https://www.demandrevenue.com/fractional-cmo-first-90-days-interviews-alan-gonsenhauser-baron-belalov-2/</loc>
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			<video:title><![CDATA[Leadership, B2B Marketing, and Business Development Strategies]]></video:title>
			<video:publication_date>2024-01-22T08:19:48-08:00</video:publication_date>
			<video:description><![CDATA[The Mentor Mindset: Lessons From Coaching 108 CMOs to SuccessAlan Gonsenhauser — Chief Marketing Officer and P&amp;L General Manager at global B2B firms — joins ...]]></video:description>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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	<url>
		<loc>https://www.demandrevenue.com/marketing-organization-design-demand-revenue-interview/</loc>
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			<video:title><![CDATA[How PerkinElmer Increased Marketing-Sourced Revenue by 44%]]></video:title>
			<video:publication_date>2023-03-23T02:42:20+00:00</video:publication_date>
			<video:description><![CDATA[We used the Eight Cs of Effective Organizational Design and Marketing Ecosystem models extensively to consolidate and reorganize marketing, and SiriusDecisions data points to show how effective various organizational structures were.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/HZB1occmHWc</video:player_loc>
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			<video:duration>295</video:duration>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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	</url>
	<url>
		<loc>https://www.demandrevenue.com/growing-revenue-with-a-holistic-customer-experience-demand-revenue-podcast-with-bbdo/</loc>
		<video:video>
			<video:title><![CDATA[Podcast - Growing Revenue with a Holistic Customer Experience - DemandRevenue.com]]></video:title>
			<video:publication_date>2023-03-22T19:13:42-07:00</video:publication_date>
			<video:description><![CDATA[Alan Gonsenhauser, Fractional CMO, Interim CMO, and CMO Advisor at DemandRevenue.com and David Lewis, Principal at BDO Digital discuss all things surrounding...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/D2l1Ncj5q8c</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/podcast-growing-revenue-with-a-h.jpg</video:thumbnail_loc>
			<video:duration>3001</video:duration>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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	</url>
	<url>
		<loc>https://www.demandrevenue.com/integrated-b2b-campaigns-demand-revenue-interview/</loc>
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			<video:title><![CDATA[Healthcare Case Study with Vocera: Integrated B2B Campaigns- DemandRevenue.com]]></video:title>
			<video:publication_date>2023-03-22T19:47:52-07:00</video:publication_date>
			<video:description><![CDATA[This case study includes Kathy English, Vocera's CMO (acquired by Stryker) discussing the Integrated Campaign work she accomplished with her CMO Advisor and ...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/4H3ZcKpQ-e0</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/healthcare-case-study-with-vocer.jpg</video:thumbnail_loc>
			<video:duration>298</video:duration>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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	</url>
	<url>
		<loc>https://www.demandrevenue.com/fractional-cmo-first-90-days-interviews-alan-gonsenhauser-baron-belalov/</loc>
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			<video:title><![CDATA[How to Be a Top Notch Fractional CMO and Boost Business Growth]]></video:title>
			<video:publication_date>2024-05-22T12:20:59-07:00</video:publication_date>
			<video:description><![CDATA[I think that as a fractional CMO people should expect a leader to come into the business and rather than to push to raise the bar right To push like what els...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/fRhs_rJNMdQ</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/how-to-be-a-top-notch-fractional-1.jpg</video:thumbnail_loc>
			<video:duration>64</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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	</url>
	<url>
		<loc>https://www.demandrevenue.com/finthrive-maintained-velocity/</loc>
		<video:video>
			<video:title><![CDATA[FinThrive Maintained Velocity With An Interim CMO And Executive Coach]]></video:title>
			<video:publication_date>2024-06-06T06:30:27-07:00</video:publication_date>
			<video:description><![CDATA[Finding and onboarding a new Chief Marketing Officer (CMO) is hard. During the search, an organization’s marketing efforts are left in limbo. Hiring an inter...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/mVsqZ4oxylo</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/finthrive-maintained-velocity-wi-1.jpg</video:thumbnail_loc>
			<video:duration>1223</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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	</url>
	<url>
		<loc>https://www.demandrevenue.com/drew-neisser-interviews-alan-gonsenhauser-on-fractional-cmo-and-interim-cmo-experience/</loc>
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			<video:title><![CDATA[Fractional CMO And Interim CMO Experience]]></video:title>
			<video:publication_date>2024-06-05T05:27:28-07:00</video:publication_date>
			<video:description><![CDATA[Drew Neisser of CMO Huddles interviews Alan Gonsenhauser on his DemandRevenue.com business which he started in early 2021 after leaving Forrester where he wa...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/2U-ghxnIdDU</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/fractional-cmo-and-interim-cmo-e.jpg</video:thumbnail_loc>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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	</url>
	<url>
		<loc>https://www.demandrevenue.com/demand-revenue-podcast-lead-management-strategies-that-drive-revenue/</loc>
		<video:video>
			<video:title><![CDATA[Demand Revenue Podcast Lead Management Strategies that Drive Revenue]]></video:title>
			<video:publication_date>2023-04-03T05:44:25-07:00</video:publication_date>
			<video:description><![CDATA[If you want to drive growth at your organization, you must master lead management.In this episode, David interviews Alan Gonsenhauser, Interim CMO and CMO Ad...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/G5mpGzmIz6s</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/demand-revenue-podcast-lead-mana-1.jpg</video:thumbnail_loc>
			<video:duration>1022</video:duration>
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			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
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	</url>
	<url>
		<loc>https://www.demandrevenue.com/customer-led-growth-discussion-with-hamer-marketing/</loc>
		<video:video>
			<video:title><![CDATA[Customer-led Growth Discussion with Hamer Marketing and Demand Revenue, LLC]]></video:title>
			<video:publication_date>2024-06-24T09:37:28-07:00</video:publication_date>
			<video:description><![CDATA[•      Inflection points of emerging companies from problem-market fit, to product-market fit, to platform-market fit.• Retaining and growing existing custom...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/dLd69MZitY8</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/customer-led-growth-discussion-w-1.jpg</video:thumbnail_loc>
			<video:duration>2604</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.demandrevenue.com/demand-management-demand-revenue-interview/</loc>
		<video:video>
			<video:title><![CDATA[Imprivata HealthIT Case Study: Demand Generation &amp; Management - DemandRevenue.com]]></video:title>
			<video:publication_date>2023-03-23T05:26:26-07:00</video:publication_date>
			<video:description><![CDATA[In this video case study, Mark Erwich, VP Marketing at Imprivata discusses his work on better targeting hospitals with their security software. "With the Dem...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/LdtaL4ucaYI</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/imprivata-healthit-case-study-de-2.jpg</video:thumbnail_loc>
			<video:duration>169</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.demandrevenue.com/customer-experience-excellence-demand-revenue-podcast/</loc>
		<video:video>
			<video:title><![CDATA[Sales Pipeline Radio:  Matt Heinz &amp; Alan Gonsenhauser]]></video:title>
			<video:publication_date>2022-05-12T23:52:39-07:00</video:publication_date>
			<video:description><![CDATA[New Insights &amp; Benchmarks for Customer ExperienceJoin me and former SiriusDecisions analyst Alan Gonsenhauser as we discuss how to create more mutually valua...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/FZSf1sGUNyQ</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/sales-pipeline-radio-matt-heinz-1-1.jpg</video:thumbnail_loc>
			<video:duration>1144</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.demandrevenue.com/customer-experience-nps-3-0-the-next-cmo-planful-demand-revenue-podcast/</loc>
		<video:video>
			<video:title><![CDATA[Customer Experience NPS 3 0 The Next CMO &amp; Planful   Demand Revenue Podcast]]></video:title>
			<video:publication_date>2023-04-03T05:40:27-07:00</video:publication_date>
			<video:description><![CDATA[In this episode, we speak to Alan Gonsenhauser, the Principal and Founder of Demand Revenue about all things customer experience. Alan is an experienced CMO ...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/CczWmZDaHf8</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/customer-experience-nps-3-0-the-.jpg</video:thumbnail_loc>
			<video:duration>2091</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.demandrevenue.com/books/</loc>
		<video:video>
			<video:title><![CDATA[Winning On Purpose by Fred Reichheld]]></video:title>
			<video:publication_date>2024-01-04T15:50:56-08:00</video:publication_date>
			<video:description><![CDATA[Winning On Purpose by Fred Reichhard is the bible on customer-led growth! Fred created Net Promoter Score (NPS) 20 years ago and this book discusses NPS 3.0 ...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/zxpHE8obRig</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/winning-on-purpose-by-fred-reich.jpg</video:thumbnail_loc>
			<video:duration>88</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Purple Cow – Transform Your Business by Being Remarkable by Seth Godin]]></video:title>
			<video:publication_date>2024-01-03T18:04:53+00:00</video:publication_date>
			<video:description><![CDATA[Solve their problem in a better way. This great book outlines the WHY, the WHAT, and the How of Remarkable!]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/smVprREvDEU</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/smVprREvDEU/default.jpg</video:thumbnail_loc>
			<video:duration>52</video:duration>
			<video:family_friendly>no</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[MOVE By Sangram Vajre and Bryan Brown]]></video:title>
			<video:publication_date>2024-01-03T18:11:46+00:00</video:publication_date>
			<video:description><![CDATA[Go-to-Market (GTM) Framework which is excellent! MOVE: Market, Operations, Velocity, and Expansion]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/sJSG4P3gG0Q</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/sJSG4P3gG0Q/default.jpg</video:thumbnail_loc>
			<video:duration>95</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[The JOLT Effect by Matthew Dixon and Ted McKenna]]></video:title>
			<video:publication_date>2024-01-03T18:20:58+00:00</video:publication_date>
			<video:description><![CDATA[Book about overcoming customer indecision to close deals more effectively. Studies millions of deals. 87% of deals have some sort of customer indecision at work.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/kIXyX54RfWU</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/kIXyX54RfWU/default.jpg</video:thumbnail_loc>
			<video:duration>127</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Obviously Awesome by April Dunford]]></video:title>
			<video:publication_date>2024-01-03T18:40:16+00:00</video:publication_date>
			<video:description><![CDATA[Great book on positioning your brand and product. 10-step process.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/_9L-wUAliAU</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/_9L-wUAliAU/default.jpg</video:thumbnail_loc>
			<video:duration>70</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Customer-led Growth by David Jackson]]></video:title>
			<video:publication_date>2024-01-03T18:34:09+00:00</video:publication_date>
			<video:description><![CDATA[CEO guide on how to grow a SaaS company. Controlling customer churn. How customer success drives valuations.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/A68gNtAVQio</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/A68gNtAVQio/default.jpg</video:thumbnail_loc>
			<video:duration>86</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[The Business of Expertise by David Baker]]></video:title>
			<video:publication_date>2024-01-03T18:26:06+00:00</video:publication_date>
			<video:description><![CDATA[CEO guide on how to grow a SaaS company. Controlling customer churn. How customer success drives valuations.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/ZhkbcFvUG_A</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/ZhkbcFvUG_A/default.jpg</video:thumbnail_loc>
			<video:duration>105</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[The Trusted Advisor by David Maister]]></video:title>
			<video:publication_date>2024-01-04T23:44:46+00:00</video:publication_date>
			<video:description><![CDATA[The Trusted Advisor my David Maister is an excellent read about becoming a trusted advisor with your clients.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/TSoLjzf4LKA</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/TSoLjzf4LKA/default.jpg</video:thumbnail_loc>
			<video:duration>54</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[The Innovator’s Solution by Clayton Christensen and Michael Raynor]]></video:title>
			<video:publication_date>2024-01-03T18:48:08+00:00</video:publication_date>
			<video:description><![CDATA[Create and sustain successful growth. Sustaining vs. disruptive innovations.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/wX22JM-qLrQ</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/wX22JM-qLrQ/default.jpg</video:thumbnail_loc>
			<video:duration>157</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[No Forms, No SPAM, No Cold Calls by Latane’ Conant]]></video:title>
			<video:publication_date>2024-01-03T19:01:06+00:00</video:publication_date>
			<video:description><![CDATA[Excellent book by Latane Conant, CMO/CRO at 6Sense Only 5-8% maximum of your web visitors will complete your “contact-us” form to become a marketing qualified lead (MQL).]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/Og_mratmRsg</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/Og_mratmRsg/default.jpg</video:thumbnail_loc>
			<video:duration>170</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[The Irresistible Guide to Winning Clients by David A Fields]]></video:title>
			<video:publication_date>2024-01-04T23:49:25+00:00</video:publication_date>
			<video:description><![CDATA[This masterpiece by David Fields is a tremendous resource for solopreneurs and entrepreneurs who initiate consulting and fractional CXO firms.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/L9YBU582zF8</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/L9YBU582zF8/default.jpg</video:thumbnail_loc>
			<video:duration>74</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Marketing is NOT a Black Hole by Chris Burggraeve]]></video:title>
			<video:publication_date>2024-01-03T19:36:47+00:00</video:publication_date>
			<video:description><![CDATA[Stock market investment analysts have no common way to value the marketing competencies of B2B or B2C companies.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/cMM2PH2jgkI</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/cMM2PH2jgkI/default.jpg</video:thumbnail_loc>
			<video:duration>181</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[The Go-Giver by Bob Burg and John David Mann]]></video:title>
			<video:publication_date>2024-01-04T23:53:45+00:00</video:publication_date>
			<video:description><![CDATA[Alan Gonsenhauser of Demandrevenue.com reviews The Go-Giver by Bob Burg and John David Mann.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/HLNst8_Nq-o</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/HLNst8_Nq-o/default.jpg</video:thumbnail_loc>
			<video:duration>63</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.demandrevenue.com/content-transformation-demand-revenue-interview/</loc>
		<video:video>
			<video:title><![CDATA[Healthcare Case Study with Illumina: Content Transformation - DemandRevenue.com]]></video:title>
			<video:publication_date>2023-03-22T19:59:46-07:00</video:publication_date>
			<video:description><![CDATA[In this video case study, Kathleen Pierce describes the content transformation she led at Illumina. Up to 70% of content is wasted and 62% of organizations r...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/cplk4qLmhmo</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/healthcare-case-study-with-illum-1.jpg</video:thumbnail_loc>
			<video:duration>274</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.demandrevenue.com/alan-gonsenhauser-demandrevenue-com-and-david-reske-nowspeed-discuss-customer-led-growth-and-icps/</loc>
		<video:video>
			<video:title><![CDATA[Nowspeed Discuss Customer-Led Growth And ICPs]]></video:title>
			<video:publication_date>2024-06-05T05:21:21-07:00</video:publication_date>
			<video:description><![CDATA[Many companies try to grow by just pouring money into marketing to drive new sales. Alan Gonsenhauser, a Fractional CMO and CMO Advisor with 30 years of expe...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/2y1nBViP8R0</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/03/nowspeed-discuss-customer-led-gr.jpg</video:thumbnail_loc>
			<video:duration>1866</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Alan Gonsenhauser, Demandrevenue.com and David Reske, Nowspeed discuss Customer-led Growth and ICPs — Demand Revenue]]></video:title>
			<video:publication_date>2024-06-10T07:52:05-04:00</video:publication_date>
			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/esdf7RZIK3Y</video:player_loc>
			<video:family_friendly>no</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.demandrevenue.com/cmo-coach-advisor/</loc>
		<video:video>
			<video:title><![CDATA[30-Sec Demand Revenue Commercial​]]></video:title>
			<video:publication_date>2025-07-01T18:39:46+00:00</video:publication_date>
			<video:description><![CDATA[Watch the 30-Sec Demand Revenue Commercial and see how innovative strategies drive demand generation, revenue growth, and business success.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/s2oWiq3V_cY</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/s2oWiq3V_cY/default.jpg</video:thumbnail_loc>
			<video:duration>29</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[60-Sec Demand Revenue Commercial]]></video:title>
			<video:publication_date>2025-07-01T18:39:27+00:00</video:publication_date>
			<video:description><![CDATA[Watch the 60-Sec Demand Revenue Commercial and discover how strategic demand generation drives revenue growth, stronger engagement, and business success.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/6rQZiAqjl34</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/6rQZiAqjl34/default.jpg</video:thumbnail_loc>
			<video:duration>60</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.demandrevenue.com/sucessful-go-to-market-strategy-for-pe-firms/</loc>
		<video:video>
			<video:title><![CDATA[How CMOs Become Business Leaders - Customer Experience, Growth, and Strategy]]></video:title>
			<video:publication_date>2025-09-12T19:50:55+00:00</video:publication_date>
			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/-LthXOy7ktI</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/-LthXOy7ktI/default.jpg</video:thumbnail_loc>
			<video:duration>2698</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[NPS 3.0 Explained - How Top Companies Turn Customer Feedback Into Growth]]></video:title>
			<video:publication_date>2024-12-02T13:42:02+00:00</video:publication_date>
			<video:description><![CDATA[At FinThrive, Alan introduced NPS 3.0 as a unifying framework across functions. By aligning leadership and operations around the customer experience, the company lowered churn, improved client satisfaction, and raised its KLAS industry rankings — a direct boost to both growth and valuation.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/LqKsW3UoSeA</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/LqKsW3UoSeA/default.jpg</video:thumbnail_loc>
			<video:duration>1985</video:duration>
			<video:family_friendly>no</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.demandrevenue.com/cross-functional-gtm-alignment/</loc>
		<video:video>
			<video:title><![CDATA[CMO Reveals the Biggest Marketing Mistakes Companies Make]]></video:title>
			<video:publication_date>2025-03-31T14:04:51+00:00</video:publication_date>
			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/c4TJY2ssg60</video:player_loc>
			<video:thumbnail_loc>https://i.ytimg.com/vi/c4TJY2ssg60/default.jpg</video:thumbnail_loc>
			<video:duration>1252</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.demandrevenue.com/case-studies/</loc>
		<video:video>
			<video:title><![CDATA[Case Studies — Demand Revenue]]></video:title>
			<video:publication_date>2025-03-17T10:59:11-04:00</video:publication_date>
			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/JlKGnMoS-Pk</video:player_loc>
			<video:thumbnail_loc>https://www.demandrevenue.com/wp-content/uploads/2025/07/Demand-Revenue-Case-Studies.jpg</video:thumbnail_loc>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.demandrevenue.com/author/alangonsenhauser/">Alan Gonsenhauser</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.demandrevenue.com/podcasts/</loc>
		<video:video>
			<video:title><![CDATA[CMO Podcasts: Fractional CMO &amp; PE Insights |Alan Gonsenhauser]]></video:title>
			<video:publication_date>2025-04-07T21:01:51-04:00</video:publication_date>
			<video:description><![CDATA[Candid CMO insights from Alan Gonsenhauser — 11-Time CMO. Episodes on fractional CMO, GTM strategy and PE marketing leadership. Built for CMOs.]]></video:description>
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			<video:description><![CDATA[We drop a video every week to help you transform your marketing.]]></video:description>
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			<video:description><![CDATA[Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.]]></video:description>
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