What does it take to succeed as a CMO in a private equity–backed company? In this episode, Alan Gonsenhauser (CMO Coach, Interim & Fractional CMO, Demand Revenue) and Erica Seidel (Founder of The Connective Good, Executive Search for CMOs & Marketing Leaders) break down the realities of leading marketing in high-growth, PE-backed environments.
🎯 In this conversation, you’ll learn:
- Good news vs. bad news when PE acquires your company
- What makes a flourishing vs. floundering CMO in private equity
- Why value creation and multiples on invested capital (MOIC) matter
- The language CMOs must learn to survive and thrive in PE
- Career advice for aspiring private equity CMOs (how to prepare 6–12 months in advance)
- Pitfalls, traps, and survival strategies for CMOs under PE pressure
- What CEOs and boards really want from marketing leaders
💡 Perfect for:
- CMOs, VPs of Marketing, and Growth Leaders in B2B SaaS
- Marketing executives eyeing private equity opportunities
- Founders and CEOs looking to understand how marketing drives value creation
📌 About the Guests:
- Alan Gonsenhauser – Founder of Demand Revenue, CMO coach, interim/fractional CMO, and advisor for PE portfolio companies.
👉 demandrevenue.com | Contact: ag@demandrevenue.com - Erica Seidel – Executive recruiter at The Connective Good, specializing in placing CMOs and VPs of Marketing in B2B SaaS scale-ups.
👉 theconnectivegood.com | Contact: erica@theconnectivegood.com
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