The Private Equity
CMO Advisor Newsletters
Insights and stories from the front lines of private equity portfolio companies.
Join over 2,000 CMOs and Industry expert who get Alan’s content weekly in their inbox.
Buying Committee Reality: Your Six -Stakeholder Deal Is Bigger & Largely Invisible.
What Marketing Actually Is: How I Explain It to CEOs and CFOs Using One Hand
Product Marketing: The Missing Discipline in Too Many PE Portfolio Companies
Pipeline Triangulation: A Proposed Model for Rebuilding Forecast Credibility
The Forecast Credibility Gap: Why Your Pipeline Stopped Predicting Your Revenue
The PE Operating Partner’s GTM Scorecard: What Sponsors Want to See Every Month
Pricing and Packaging: The Most Underused GTM Lever in PE Value Creation
The CEO-CMO Alignment Contract: 7 Questions the New PE-Backed CMO Should Ask the CEO in Week One
The ICP Opportunity, Missed: Why Your Target Market Is Quietly Killing Your Multiple
The Marketing Investment Thesis: What PE Boards Actually Need to Hear
