Description:
• Inflection points of emerging companies from problem-market fit, to product-market fit, to platform-market fit.
• Retaining and growing existing customers to drive customer lifetime value.
• Valuing the financial impact of your customer base with Earned Growth = Net Revenue Retention + New Logo business from
customer advocates.
• Creating a remarkable customer experience pre- and post-sale.
• Establishing an Ideal Customer Profile, understanding the jobs your prospects need to get done and how your products uniquely
fit.
• Anonymous website visitors and the importance of securing and leveraging powerful intent data on behavior.
• Establishing and implementing a real customer-centric mindset.
• Moving away from product selfies to learning and addressing customer pain points and needs.
• Product-to-audience transformations bolstered by integrated campaigns.
• Driving cross-functional alignment across the go-to-market functions.
• Driving intelligent and profitable growth.
• Net Promoter Score process done right to continuously improve the customer experience. And what not to do.
• M&A data and cultural issues integrating acquisitions faced by private equity investors and what the CMOs role should be in pre-
deal due diligence.
• CEOs role in fostering a real customer centric culture.Description:
• Inflection points of emerging companies from problem-market fit, to product-market fit, to platform-market fit.
• Retaining and growing existing customers to drive customer lifetime value.
• Valuing the financial impact of your customer base with Earned Growth = Net Revenue Retention + New Logo business from
customer advocates.
• Creating a remarkable customer experience pre- and post-sale.
• Establishing an Ideal Customer Profile, understanding the jobs your prospects need to get done and how your products uniquely
fit.
• Anonymous website visitors and the importance of securing and leveraging powerful intent data on behavior.
• Establishing and implementing a real customer-centric mindset.
• Moving away from product selfies to learning and addressing customer pain points and needs.
• Product-to-audience transformations bolstered by integrated campaigns.
• Driving cross-functional alignment across the go-to-market functions.
• Driving intelligent and profitable growth.
• Net Promoter Score process done right to continuously improve the customer experience. And what not to do.
• M&A data and cultural issues integrating acquisitions faced by private equity investors and what the CMOs role should be in pre-
deal due diligence.
• CEOs role in fostering a real customer centric culture.
