If you want to drive growth at your organization, you must master lead management. In this episode, David Lewis, BDO DemandGen, interviews Alan Gonsenhauser, Fractional CMO, Interim CMO and CMO Advisor at DemandRevenue. Alan shares advice for how marketers can grow revenue by operationalizing their lead management process.
Listen as David and Alan discuss:
- What happens when sales and marketing finally get aligned.
- Why marketing teams must operationalize their lead qualification process.
- Tips for getting your BD’s to respond to leads quicker.
- Is the funnel still relevant?
