Private equity work can be a game-changer for fractional CMOs, interim CMOs, and GTM leaders—but it’s not the same playbook as Series A/B startups. In this session, Alan Gonsenhauser (12x CMO, CMO coach, and Founder/CEO of Demand Revenue) breaks down exactly how to break into private equity portfolio company work, what PE investors actually buy (confidence, judgment, and speed), and how to position yourself as a low-risk, high-impact operator. Allan shares how private equity firms think about value creation plans, go-to-market risk, EBITDA expansion, and MOIC, plus what it takes to build trust transfer that leads to repeat work across a PE firm’s portfolio.
What you’ll learn:
1. Why PE is fundamentally different than startup fractional work
2. The fastest way to get your first portfolio engagement
3. The #1 mistake that kills credibility with PE (and how to avoid it)
4. What problems PE firms pay for (pipeline velocity, churn, ICP reset, alignment)
5. Who to target in PE: Operating Partners + Talent Partners 6. How to use frameworks/IP to build confidence and predictability
7. How to speak the language of finance (not marketing vanity metrics)
8. The real “network effect” that makes PE work so powerful
If you’re a fractional CMO, interim CMO, GTM advisor, RevOps leader, or marketing executive looking to enter private equity-backed environments and increase your rates through outcome-driven work, this video will give you a clear roadmap.
Website: Demand Revenue
Email: ag@demandrevenue.com
