Category Customer Experience and NPS

Providing remarkable customer experiences should always be a top corporate responsibility CMOs can research and drive action to continuously improve customer perceptions of your firm in contrast to competitors Vendor-of-choice data must be captured and shared, and drive real organizational…

 As B2B healthcare organizations move to value-based care and recurring-revenue models, more focus is being placed on post-sale customer experiences  Driving customer journey improvements cross-functionally requires an understanding of customer persona needs and a process for mapping customer touchpoints by…