Fractional CMO and CMO Coach & Advisor Alan Gonsenhauser joined Matt Heinz of Heinz Marketing on Sales Pipeline Radio. They discussed how to create and maintain remarkable customer experiences pre- and post-sales, new metrics to continuously improve customer experience. the…
Providing remarkable customer experiences should always be a top corporate responsibility CMOs can research and drive action to continuously improve customer perceptions of your firm in contrast to competitors Vendor-of-choice data must be captured and shared, and drive real organizational…
As B2B healthcare organizations move to value-based care and recurring-revenue models, more focus is being placed on post-sale customer experiences Driving customer journey improvements cross-functionally requires an understanding of customer persona needs and a process for mapping customer touchpoints by…
