Category Product to Audience Transformations

B2B organizations often over-rotate on existing buyers and market segments and miss the steps needed to understand new buyers and segments and improve growth and customer-centricity The SiriusDecisions Product Marketing and Management (PMM) Model provides a best-in-class framework to improve marketing, sales…

To accelerate growth, B2B organizations must evolve from a product-centric to an audience-centric go-to-market approach The SiriusDecisions Product Marketing and Management (PMM) Model provides a best-in-class framework to improve marketing, product, sales, and customer success alignment Imprivata experienced dramatic international…